Digitalisation of interior design services and co-creation of new service concepts

This work presents two studies related to new digital technology, called augmented reality (AR), for the field of interior design [1-3]. The studies adopted premises from two distinct approaches: human-centred design of new technology development and the co-creation methodologies of business sciences. In this paper, attention is given, at first, to a case study that focused on the front-end co-design process. Then, the results of that study are demonstrated through exploration of how interior-design service technology experiences are pushed further via the means of science-fiction prototyping. Of the three approaches to user-based service innovations that Sundbo and Toivonen have introduced [4], these studies fall under the category of service design.