Dismantling the box: Applying principles for reducing preconceptions during idation

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Many methods to facilitate "thinking outside the box" are described in the literature. However, less consideration has been given to reducing the limiting influence of preconceptions in order to increase the potential scope of innovative thinking. In other words, less consideration has been given to "dismantling the box". Here, research is reported that involved application of principles for reducing preconceptions. These principles are drawn from research into diverse methods from a variety of disciplines, which are used to reduce the limiting influence of preconceptions. Prior to the reported field studies, and without knowledge of the field studies being carried out in the future, participants had ideated innovation proposals focused upon using technologies to achieve improvements to their internal operating efficiency. Subsequently, in all three field studies, participants ideated innovation proposals focused upon using technologies to introduce new offerings which could create new markets. Yet, the field studies involved no methods for facilitating "thinking outside the box" - rather application of principles for reducing preconceptions.
Original languageEnglish
Article number1650049
JournalInternational Journal of Innovation Management
Volume20
Issue number6
DOIs
Publication statusPublished - 2016
MoE publication typeA1 Journal article-refereed

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Innovation
Field study

Keywords

  • ideation
  • preconceptions
  • industry maturity
  • industry clockspeed
  • process innovation
  • market innovation
  • automational effects
  • informational effects
  • transformational effects

Cite this

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title = "Dismantling the box: Applying principles for reducing preconceptions during idation",
abstract = "Many methods to facilitate {"}thinking outside the box{"} are described in the literature. However, less consideration has been given to reducing the limiting influence of preconceptions in order to increase the potential scope of innovative thinking. In other words, less consideration has been given to {"}dismantling the box{"}. Here, research is reported that involved application of principles for reducing preconceptions. These principles are drawn from research into diverse methods from a variety of disciplines, which are used to reduce the limiting influence of preconceptions. Prior to the reported field studies, and without knowledge of the field studies being carried out in the future, participants had ideated innovation proposals focused upon using technologies to achieve improvements to their internal operating efficiency. Subsequently, in all three field studies, participants ideated innovation proposals focused upon using technologies to introduce new offerings which could create new markets. Yet, the field studies involved no methods for facilitating {"}thinking outside the box{"} - rather application of principles for reducing preconceptions.",
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Dismantling the box: Applying principles for reducing preconceptions during idation. / Fox, Stephen.

In: International Journal of Innovation Management, Vol. 20, No. 6, 1650049, 2016.

Research output: Contribution to journalArticleScientificpeer-review

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KW - automational effects

KW - informational effects

KW - transformational effects

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