Abstract
Many methods to facilitate "thinking outside the box" are
described in the literature. However, less consideration
has been given to reducing the limiting influence of
preconceptions in order to increase the potential scope
of innovative thinking. In other words, less
consideration has been given to "dismantling the box".
Here, research is reported that involved application of
principles for reducing preconceptions. These principles
are drawn from research into diverse methods from a
variety of disciplines, which are used to reduce the
limiting influence of preconceptions. Prior to the
reported field studies, and without knowledge of the
field studies being carried out in the future,
participants had ideated innovation proposals focused
upon using technologies to achieve improvements to their
internal operating efficiency. Subsequently, in all three
field studies, participants ideated innovation proposals
focused upon using technologies to introduce new
offerings which could create new markets. Yet, the field
studies involved no methods for facilitating "thinking
outside the box" - rather application of principles for
reducing preconceptions.
Original language | English |
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Article number | 1650049 |
Journal | International Journal of Innovation Management |
Volume | 20 |
Issue number | 6 |
DOIs | |
Publication status | Published - 2016 |
MoE publication type | A1 Journal article-refereed |
Keywords
- ideation
- preconceptions
- industry maturity
- industry clockspeed
- process innovation
- market innovation
- automational effects
- informational effects
- transformational effects