Abstract
The need for self-expression influences individuals in
their preferences for goods and how they obtain them. One
way for individuals to express themselves is through the
prosumption of original unique goods. It is explained how
the traditional trade-off between the originality and
economy of such goods can be addressed through
applications of artificial intelligence. However,
although applications of artificial intelligence can
transcend the originality/economy trade-off, they cannot
transcend differences between cultures that value
scarcity and cultures that value sharing. Nonetheless,
applications of artificial intelligence can expand human
self-expression because they can reduce barriers, such as
lack of production skills, to prosumers realizing their
own original ideas. With reference to technologies'
cultural domestication, it is explained that rather than
artificial intelligence being either a miracle or a
monster, the potential of artificial intelligence is
mediated by multiple considerations.
Original language | English |
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Pages (from-to) | 169-183 |
Journal | Journal of Consumer Culture |
Volume | 18 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2018 |
MoE publication type | A1 Journal article-refereed |
Keywords
- Technology cultural domestication
- self-expression
- prosumption
- artificial intelligence
- luxury
- Do-It-Yourself
- mass imagineering