Domesticating artificial intelligence: Expanding human self-expression through applications of artificial intelligence in prosumption

Stephen Fox (Corresponding Author)

    Research output: Contribution to journalArticleScientificpeer-review

    8 Citations (Scopus)


    The need for self-expression influences individuals in their preferences for goods and how they obtain them. One way for individuals to express themselves is through the prosumption of original unique goods. It is explained how the traditional trade-off between the originality and economy of such goods can be addressed through applications of artificial intelligence. However, although applications of artificial intelligence can transcend the originality/economy trade-off, they cannot transcend differences between cultures that value scarcity and cultures that value sharing. Nonetheless, applications of artificial intelligence can expand human self-expression because they can reduce barriers, such as lack of production skills, to prosumers realizing their own original ideas. With reference to technologies' cultural domestication, it is explained that rather than artificial intelligence being either a miracle or a monster, the potential of artificial intelligence is mediated by multiple considerations.
    Original languageEnglish
    Pages (from-to)169-183
    Number of pages15
    JournalJournal of Consumer Culture
    Issue number1
    Publication statusPublished - 2018
    MoE publication typeA1 Journal article-refereed



    • Technology cultural domestication
    • self-expression
    • prosumption
    • artificial intelligence
    • luxury
    • Do-It-Yourself
    • mass imagineering

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