Economical information and communication design for multi-national projects

Purpose
– The purpose of this paper is to inform information and communication design (ICD) for multi-national projects through the presentation of an example that does not rely on expensive expertise in graphic design.

Design/methodology/approach
– Action research involving participants from five different sectors.

Findings
– Successful ICD is not necessarily dependent upon costly graphic design of elaborate explanatory methods such as storyboards.

Research limitations/implications
– The action research involved participants from only five differect sectors.

Practical implications
– Economical ICD can facilitate development of understanding among multi-sector multi-national project participants.

Originality/value
– The originality of this research note is that it addresses recent developments in ICD. The value of this research note is that an example is provided of application in a multi-sector multi-national project.