Effect of labelling fresh cultivated blueberry products with information about irradiation technologies and related benefits on Finnish, German, and Spanish consumers’ product acceptance

Angelos Balatsas-Lekkas (Corresponding Author), Anne Arvola, Heidi Kotilainen, Nicolas Meneses, Kyösti Pennanen

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Food irradiation technologies offer benefits in relation to food safety and quality, but consumers hold adverse associations of the irradiation technologies with nuclear energy and radioactivity. Two independent studies (Study 1: N = 600, Study 2: N = 600) were carried out, each involving Finnish, German and Spanish consumers, with the aim of analysing if information on irradiation technologies (Study 1) and the different benefits of low-energy electron beam (LEEB) irradiation technology (Study 2) delivered through a product label affects consumer acceptance of irradiated blueberries. Results from Study 1 show that consumer acceptance is highest with those products which exclude explicit irradiation information on the product label. Results from Study 2 show that the acceptance of products with some benefit of LEEB technology on the product label is higher than those products with no benefit at all. Overall, both studies suggest that consumer acceptance of irradiated foods can be improved through careful introduction of food irradiation information on product labels.
Original languageEnglish
Article number107387
JournalFood Control
Volume118
Early online dateJun 2020
DOIs
Publication statusE-pub ahead of print - Jun 2020
MoE publication typeA1 Journal article-refereed

Keywords

  • Food irradiation
  • Consumer acceptance
  • Low-energy electron beam (LEEB)
  • Food labelling

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