eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective

Aki Ahonen, Jarno Salonen, Raija Järvinen, Jouni Kivistö-Rahnasto

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleScientificpeer-review

Abstract

The chapter introduces an innovative organizational logic for developing and designing electronic services especially in the context of financial services, such as insurance. Furthermore, a novel electronic insurance service concept for consumers is introduced in the chapter. The authors argue that development of electronic service solutions for the use of financial sector formerly rather conducted in an organization may well be executed through a multi-organizational project-based working logic. In fact the chapter establishes that the multi-organizational project-based logic results in a more creative outcome. Hence, the authors hope that the chapter encourages both academics and especially practitioners within the insurance business sector to take steps towards more collaborative working practices in order to generate more creative electronic service solutions for customers.
Original languageEnglish
Title of host publicationCases on Managing E-Services
Place of PublicationHershey, PA, US
PublisherIGI Global
Chapter8
Pages107-125
ISBN (Electronic)978-1-60566-065-3
ISBN (Print)978-1-60566-064-6, 978-1-61692-629-8
DOIs
Publication statusPublished - 2008
MoE publication typeA3 Part of a book or another research book

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Logic
Electronic services
Insurance
Financial services
Financial sector
Working practices
Business sector
Insurance industry

Cite this

Ahonen, A., Salonen, J., Järvinen, R., & Kivistö-Rahnasto, J. (2008). eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective. In Cases on Managing E-Services (pp. 107-125). Hershey, PA, US: IGI Global. https://doi.org/10.4018/978-1-60566-064-6.ch008
Ahonen, Aki ; Salonen, Jarno ; Järvinen, Raija ; Kivistö-Rahnasto, Jouni. / eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective. Cases on Managing E-Services. Hershey, PA, US : IGI Global, 2008. pp. 107-125
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Ahonen, A, Salonen, J, Järvinen, R & Kivistö-Rahnasto, J 2008, eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective. in Cases on Managing E-Services. IGI Global, Hershey, PA, US, pp. 107-125. https://doi.org/10.4018/978-1-60566-064-6.ch008

eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective. / Ahonen, Aki; Salonen, Jarno; Järvinen, Raija; Kivistö-Rahnasto, Jouni.

Cases on Managing E-Services. Hershey, PA, US : IGI Global, 2008. p. 107-125.

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleScientificpeer-review

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Ahonen A, Salonen J, Järvinen R, Kivistö-Rahnasto J. eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective. In Cases on Managing E-Services. Hershey, PA, US: IGI Global. 2008. p. 107-125 https://doi.org/10.4018/978-1-60566-064-6.ch008