eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective

Aki Ahonen, Jarno Salonen, Raija Järvinen, Jouni Kivistö-Rahnasto

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleScientificpeer-review

    Abstract

    The chapter introduces an innovative organizational logic for developing and designing electronic services especially in the context of financial services, such as insurance. Furthermore, a novel electronic insurance service concept for consumers is introduced in the chapter. The authors argue that development of electronic service solutions for the use of financial sector formerly rather conducted in an organization may well be executed through a multi-organizational project-based working logic. In fact the chapter establishes that the multi-organizational project-based logic results in a more creative outcome. Hence, the authors hope that the chapter encourages both academics and especially practitioners within the insurance business sector to take steps towards more collaborative working practices in order to generate more creative electronic service solutions for customers.
    Original languageEnglish
    Title of host publicationCases on Managing E-Services
    Place of PublicationHershey, PA, US
    PublisherIGI Global
    Chapter8
    Pages107-125
    ISBN (Electronic)978-1-60566-065-3
    ISBN (Print)978-1-60566-064-6, 978-1-61692-629-8
    DOIs
    Publication statusPublished - 2008
    MoE publication typeA3 Part of a book or another research book

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  • Cite this

    Ahonen, A., Salonen, J., Järvinen, R., & Kivistö-Rahnasto, J. (2008). eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective. In Cases on Managing E-Services (pp. 107-125). IGI Global. https://doi.org/10.4018/978-1-60566-064-6.ch008