Abstract
This case study covers two R&D projects called eInsurance 1 and eInsurance 2, which are concerned with electronic insurance. This case emphasizes project organization, its activities and roles, together with the results of the projects. In addition, the structure and innovation level of the projects are analyzed and the challenges involved in launching the concepts into insurance markets are presented. The most important outcomes of the projects are novel service concepts, and valuable information of consumer expectations that corporate partners utilized in their R&D activities. For research partners, the projects brought ideas, how to organize future projects in new ways, and how to combine academic and business expertise successfully.
Original language | English |
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Pages (from-to) | 31-49 |
Number of pages | 19 |
Journal | Journal of Cases on Information Technology |
Volume | 12 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2010 |
MoE publication type | A1 Journal article-refereed |
Keywords
- case study
- electronic services
- insurance
- project organization
- service concept
- electronic commerce