@book{28717579ae6744df81d62a0ab74e41b9,
title = "Electronic India: Market trends and industry practices in IT services, telecoms and online media",
abstract = "India has come a long way since the troubled days in 1991, when the new government opted for the liberalisation of the economy. This publication provides an analysis of the current development trends and industry practices in two particularly successful sectors of the Indian economy: IT services and telecoms. In IT services the focus has been placed on the export of services from India, and in telecoms on the domestic wireless market. In addition, the publication provides a brief introduction to India as a business environment. The publication aims to help foreign companies and organisations explore possible benefits, risks and forms of engaging in business in India and/or with Indian companies within the selected industrial domains. The study was carried out between 2004 and 2007 as a joint effort of VTT Technical Research Centre of Finland and Indian Institute of Management Bangalore.",
keywords = "India, IT services, business process outsourcing, BPO, telecommunications, online media, market trends, industry practices, value chains, business models, business environment",
author = "Jari Kettunen and Krishanu Rakshit and Mikko Uoti",
note = "Project code: 773 ",
year = "2007",
language = "English",
isbn = "978-951-38-6936-6",
series = "VTT Tiedotteita - Meddelanden - Research Notes",
publisher = "VTT Technical Research Centre of Finland",
number = "2392",
address = "Finland",
}