Mobile information services are still struggling to enter the mass-market. This paper outlines results of a study into the requirements for (location-based) information services and discusses implications for enhanced mobile service design. The research results show that aspects such as human-human interaction, personalisation of services and easy access to information are key factors in the design and delivery of successful mobile information services. Perspectives on technology adoption and customer-supplier relationships, and recent research on mobile services, help explain why certain users may prefer to use their existing mobile phones to access these services, rather than start using new technology. This paper outlines the user and commercial advantages of using a call centre approach to service interaction, and shows how a multimodal (voice/data) information delivery approach could be utilised.
|Title of host publication||Electronic commerce research and development|
|Subtitle of host publication||Proceedings of the 3rd International Interdisciplinary Conference on Electronic Commerce ECOM-03, 16-18 October 2003, Gdansk, Poland|
|Place of Publication||Gdansk|
|Pages||173 - 180|
|Publication status||Published - 2003|
|MoE publication type||A4 Article in a conference publication|
|Event||3rd International Interdisciplinary Conference on Electronic Commerce - Gdansk, Poland|
Duration: 16 Oct 2003 → 18 Oct 2003
|Conference||3rd International Interdisciplinary Conference on Electronic Commerce|
|Period||16/10/03 → 18/10/03|
Tarkiainen, M., Osman, Z., & May, A. (2003). Enabling wider access to mobile information services. In Electronic commerce research and development: Proceedings of the 3rd International Interdisciplinary Conference on Electronic Commerce ECOM-03, 16-18 October 2003, Gdansk, Poland (pp. 173 - 180).