Enabling wider access to mobile information services

Mikko Tarkiainen, Zaheer Osman, Andrew May

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

Mobile information services are still struggling to enter the mass-market. This paper outlines results of a study into the requirements for (location-based) information services and discusses implications for enhanced mobile service design. The research results show that aspects such as human-human interaction, personalisation of services and easy access to information are key factors in the design and delivery of successful mobile information services. Perspectives on technology adoption and customer-supplier relationships, and recent research on mobile services, help explain why certain users may prefer to use their existing mobile phones to access these services, rather than start using new technology. This paper outlines the user and commercial advantages of using a call centre approach to service interaction, and shows how a multimodal (voice/data) information delivery approach could be utilised.
Original languageEnglish
Title of host publicationElectronic commerce research and development
Subtitle of host publicationProceedings of the 3rd International Interdisciplinary Conference on Electronic Commerce ECOM-03, 16-18 October 2003, Gdansk, Poland
Place of PublicationGdansk
Pages173 - 180
Publication statusPublished - 2003
MoE publication typeA4 Article in a conference publication
Event3rd International Interdisciplinary Conference on Electronic Commerce - Gdansk, Poland
Duration: 16 Oct 200318 Oct 2003

Conference

Conference3rd International Interdisciplinary Conference on Electronic Commerce
CountryPoland
CityGdansk
Period16/10/0318/10/03

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Tarkiainen, M., Osman, Z., & May, A. (2003). Enabling wider access to mobile information services. In Electronic commerce research and development: Proceedings of the 3rd International Interdisciplinary Conference on Electronic Commerce ECOM-03, 16-18 October 2003, Gdansk, Poland (pp. 173 - 180).