Abstract
Mobile information services are still struggling to enter the
mass-market. This paper outlines results of a study into the requirements for
(location-based) information services and discusses implications for enhanced
mobile service design. The research results show that aspects such as
human-human interaction, personalisation of services and easy access to
information are key factors in the design and delivery of successful mobile
information services. Perspectives on technology adoption and
customer-supplier relationships, and recent research on mobile services, help
explain why certain users may prefer to use their existing mobile phones to
access these services, rather than start using new technology. This paper
outlines the user and commercial advantages of using a call centre approach to
service interaction, and shows how a multimodal (voice/data) information
delivery approach could be utilised.
| Original language | English |
|---|---|
| Title of host publication | Electronic commerce research and development |
| Subtitle of host publication | Proceedings of the 3rd International Interdisciplinary Conference on Electronic Commerce ECOM-03, 16-18 October 2003, Gdansk, Poland |
| Place of Publication | Gdansk |
| Pages | 173 - 180 |
| Publication status | Published - 2003 |
| MoE publication type | A4 Article in a conference publication |
| Event | 3rd International Interdisciplinary Conference on Electronic Commerce - Gdansk, Poland Duration: 16 Oct 2003 → 18 Oct 2003 |
Conference
| Conference | 3rd International Interdisciplinary Conference on Electronic Commerce |
|---|---|
| Country | Poland |
| City | Gdansk |
| Period | 16/10/03 → 18/10/03 |