Evaluation methods: D1.3.1.1

Tiina Kymäläinen, Sanni Siltanen, Minna Kulju, Antti Väätänen, Mari Ainasoja, Virpi Oksman (Editor)

    Research output: Book/ReportReport

    Abstract

    The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.
    Original languageEnglish
    PublisherTivit
    Number of pages15
    Publication statusPublished - 2011
    MoE publication typeD4 Published development or research report or study

    Publication series

    SeriesNext Media programme
    NumberD1.3.1.1
    VolumeWP1 Adfeed

    Fingerprint

    Augmented reality
    Marketing
    Industry

    Keywords

    • Evaluation methods
    • social media
    • augmented reality
    • real estate marketing and interior design

    Cite this

    Kymäläinen, T., Siltanen, S., Kulju, M., Väätänen, A., Ainasoja, M., & Oksman, V. (Ed.) (2011). Evaluation methods: D1.3.1.1. Tivit. Next Media programme, No. D1.3.1.1, Vol.. WP1 Adfeed
    Kymäläinen, Tiina ; Siltanen, Sanni ; Kulju, Minna ; Väätänen, Antti ; Ainasoja, Mari ; Oksman, Virpi (Editor). / Evaluation methods : D1.3.1.1. Tivit, 2011. 15 p. (Next Media programme; No. D1.3.1.1, Vol. WP1 Adfeed).
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    abstract = "The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.",
    keywords = "Evaluation methods, social media, augmented reality, real estate marketing and interior design",
    author = "Tiina Kym{\"a}l{\"a}inen and Sanni Siltanen and Minna Kulju and Antti V{\"a}{\"a}t{\"a}nen and Mari Ainasoja",
    editor = "Virpi Oksman",
    year = "2011",
    language = "English",
    series = "Next Media programme",
    publisher = "Tivit",
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    Kymäläinen, T, Siltanen, S, Kulju, M, Väätänen, A, Ainasoja, M & Oksman, V (ed.) 2011, Evaluation methods: D1.3.1.1. Next Media programme, no. D1.3.1.1, vol. WP1 Adfeed, Tivit.

    Evaluation methods : D1.3.1.1. / Kymäläinen, Tiina; Siltanen, Sanni; Kulju, Minna; Väätänen, Antti; Ainasoja, Mari; Oksman, Virpi (Editor).

    Tivit, 2011. 15 p. (Next Media programme; No. D1.3.1.1, Vol. WP1 Adfeed).

    Research output: Book/ReportReport

    TY - BOOK

    T1 - Evaluation methods

    T2 - D1.3.1.1

    AU - Kymäläinen, Tiina

    AU - Siltanen, Sanni

    AU - Kulju, Minna

    AU - Väätänen, Antti

    AU - Ainasoja, Mari

    A2 - Oksman, Virpi

    PY - 2011

    Y1 - 2011

    N2 - The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.

    AB - The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.

    KW - Evaluation methods

    KW - social media

    KW - augmented reality

    KW - real estate marketing and interior design

    M3 - Report

    T3 - Next Media programme

    BT - Evaluation methods

    PB - Tivit

    ER -

    Kymäläinen T, Siltanen S, Kulju M, Väätänen A, Ainasoja M, Oksman V, (ed.). Evaluation methods: D1.3.1.1. Tivit, 2011. 15 p. (Next Media programme; No. D1.3.1.1, Vol. WP1 Adfeed).