Evaluation methods: D1.3.1.1

Tiina Kymäläinen, Sanni Siltanen, Minna Kulju, Antti Väätänen, Mari Ainasoja, Virpi Oksman (Editor)

Research output: Book/ReportReport

Abstract

The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.
Original languageEnglish
PublisherTivit
Number of pages15
Publication statusPublished - 2011
MoE publication typeD4 Published development or research report or study

Publication series

SeriesNext Media programme
NumberD1.3.1.1
VolumeWP1 Adfeed

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Augmented reality
Marketing
Industry

Keywords

  • Evaluation methods
  • social media
  • augmented reality
  • real estate marketing and interior design

Cite this

Kymäläinen, T., Siltanen, S., Kulju, M., Väätänen, A., Ainasoja, M., & Oksman, V. (Ed.) (2011). Evaluation methods: D1.3.1.1. Tivit. Next Media programme, No. D1.3.1.1, Vol.. WP1 Adfeed
Kymäläinen, Tiina ; Siltanen, Sanni ; Kulju, Minna ; Väätänen, Antti ; Ainasoja, Mari ; Oksman, Virpi (Editor). / Evaluation methods : D1.3.1.1. Tivit, 2011. 15 p. (Next Media programme; No. D1.3.1.1, Vol. WP1 Adfeed).
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Kymäläinen, T, Siltanen, S, Kulju, M, Väätänen, A, Ainasoja, M & Oksman, V (ed.) 2011, Evaluation methods: D1.3.1.1. Next Media programme, no. D1.3.1.1, vol. WP1 Adfeed, Tivit.

Evaluation methods : D1.3.1.1. / Kymäläinen, Tiina; Siltanen, Sanni; Kulju, Minna; Väätänen, Antti; Ainasoja, Mari; Oksman, Virpi (Editor).

Tivit, 2011. 15 p. (Next Media programme; No. D1.3.1.1, Vol. WP1 Adfeed).

Research output: Book/ReportReport

TY - BOOK

T1 - Evaluation methods

T2 - D1.3.1.1

AU - Kymäläinen, Tiina

AU - Siltanen, Sanni

AU - Kulju, Minna

AU - Väätänen, Antti

AU - Ainasoja, Mari

A2 - Oksman, Virpi

PY - 2011

Y1 - 2011

N2 - The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.

AB - The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.

KW - Evaluation methods

KW - social media

KW - augmented reality

KW - real estate marketing and interior design

M3 - Report

T3 - Next Media programme

BT - Evaluation methods

PB - Tivit

ER -

Kymäläinen T, Siltanen S, Kulju M, Väätänen A, Ainasoja M, Oksman V, (ed.). Evaluation methods: D1.3.1.1. Tivit, 2011. 15 p. (Next Media programme; No. D1.3.1.1, Vol. WP1 Adfeed).