Evaluation methods: Next Media Adfeed Deliverable D1.3.1.1

Tiina Kymäläinen, Sanni Siltanen, Minna Kulju, Antti Väätänen, Mari Ainasoja, Virpi Oksman (Editor)

    Research output: Book/ReportReport

    Abstract

    The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.
    Original languageEnglish
    PublisherTivit
    Number of pages15
    Publication statusPublished - 2011
    MoE publication typeD4 Published development or research report or study

    Keywords

    • Evaluation methods
    • social media
    • augmented reality
    • real estate marketing and interior design

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