Abstract
The aim of the study is to research and develop new concepts in the context of advertising in media and for involving media users in creating and sharing advertisements. In this task, we develop methods to study possibilities for combining social media features with augmented reality (AR) elements in real estate marketing and interior design. Augmented Reality refers to system where real and virtual elements are combined in 3D coordinates in real time. Different methods are combined to research user-centred aspects and business prospects of new AR advertising concepts. The main methods developed in this task consist of scenario based surveys, focus groups and advertiser interviews and co-design workshops.
| Original language | English |
|---|---|
| Publisher | Tivit |
| Number of pages | 15 |
| Publication status | Published - 2011 |
| MoE publication type | D4 Published development or research report or study |
Keywords
- Evaluation methods
- social media
- augmented reality
- real estate marketing and interior design