Exchange rates for media currencies

Anna Viljakainen, Ulf Lindqvist, Hannu Kuukkanen, Paula Järvinen, Pekka Siltanen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Printing and Media Technology
Subtitle of host publicationProceedings of the 38th international research conference of IARIGAI, Budapest-Debrecen, Hungary, September 11 to 14, 2011
EditorsNils Enlund
VolumeXXXVIII
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication
Event38th International Research Conference of IARIGAI - Budapest, Hungary
Duration: 11 Sep 201114 Sep 2011

Conference

Conference38th International Research Conference of IARIGAI
CountryHungary
CityBudapest
Period11/09/1114/09/11

Keywords

  • Media Advertising
  • Media Currency
  • Exchange rate
  • Media survey

Cite this

Viljakainen, A., Lindqvist, U., Kuukkanen, H., Järvinen, P., & Siltanen, P. (2011). Exchange rates for media currencies. In N. Enlund (Ed.), Advances in Printing and Media Technology: Proceedings of the 38th international research conference of IARIGAI, Budapest-Debrecen, Hungary, September 11 to 14, 2011 (Vol. XXXVIII)