@inproceedings{e4ae8f0a9f5e44f9b0167c3c28d426ed,
title = "Exchange rates for media currencies",
keywords = "Media Advertising, Media Currency, Exchange rate, Media survey",
author = "Anna Viljakainen and Ulf Lindqvist and Hannu Kuukkanen and Paula J{\"a}rvinen and Pekka Siltanen",
year = "2011",
language = "English",
isbn = "978-398127043-3",
volume = "XXXVIII",
editor = "Nils Enlund",
booktitle = "Advances in Printing and Media Technology",
note = "38th International Research Conference of IARIGAI ; Conference date: 11-09-2011 Through 14-09-2011",
}