TY - BOOK
T1 - Experience innovation
T2 - Co-creating value with users
AU - Oksanen, Juha
AU - Lammi, Minna
AU - Loikkanen, Torsti
AU - Rask, Mikko
AU - Repo, Petteri
AU - Timonen, Päivi
PY - 2012
Y1 - 2012
N2 - This report documents the results of a study focusing on
linkages between innovation, the experience economy, and
society. At the heart of the study is the challenge to
understand the factors and mechanisms that are critical
for the development of new product and service concepts
with an experience dimension, across different sectors.
In addition, specific attention is paid to the ways users
are engaged in the co-creation of ex-periences and also
in innovation activities and the development of new
offerings in the context of the experience economy.
Based on a literature review, the study provides an
overview of the development of the experience economy as
a phenomenon, and outlines a definition of the concept of
innovation compatible with specific character-istics of
experiences as intangible and highly individual factors.
The ap-proach adopted from the outset underlines the need
to broaden the pre-vailing perspective on experience and
innovation. Accordingly, the study does not focus on
extreme, high-arousal experiences or innovation in
narrowly defined creative industries, but rather on the
role of intangible experiences, high and low, play in new
offerings across sectors, and how experiences are taken
into account in the development of different types of
offerings.
The study introduces a new typology, which enables the
mapping and visualisation of experience innovation on two
dimensions, one describing the intensity of participation
in the experience, and the other the context dedicated to
the experience. The typology is applied and elaborated in
four cases. Furthermore, four case studies are reported
to highlight issues related to experience innovation and
co-creation from a company per-spective. An analysis of
the latter-mentioned cases results in an indicative
checklist of questions to consider when a company is
looking for ways to integrate experience-facilitating
elements and settings in new offerings.
AB - This report documents the results of a study focusing on
linkages between innovation, the experience economy, and
society. At the heart of the study is the challenge to
understand the factors and mechanisms that are critical
for the development of new product and service concepts
with an experience dimension, across different sectors.
In addition, specific attention is paid to the ways users
are engaged in the co-creation of ex-periences and also
in innovation activities and the development of new
offerings in the context of the experience economy.
Based on a literature review, the study provides an
overview of the development of the experience economy as
a phenomenon, and outlines a definition of the concept of
innovation compatible with specific character-istics of
experiences as intangible and highly individual factors.
The ap-proach adopted from the outset underlines the need
to broaden the pre-vailing perspective on experience and
innovation. Accordingly, the study does not focus on
extreme, high-arousal experiences or innovation in
narrowly defined creative industries, but rather on the
role of intangible experiences, high and low, play in new
offerings across sectors, and how experiences are taken
into account in the development of different types of
offerings.
The study introduces a new typology, which enables the
mapping and visualisation of experience innovation on two
dimensions, one describing the intensity of participation
in the experience, and the other the context dedicated to
the experience. The typology is applied and elaborated in
four cases. Furthermore, four case studies are reported
to highlight issues related to experience innovation and
co-creation from a company per-spective. An analysis of
the latter-mentioned cases results in an indicative
checklist of questions to consider when a company is
looking for ways to integrate experience-facilitating
elements and settings in new offerings.
KW - experience
KW - innovation
KW - value creation
KW - co-creation
M3 - Report
T3 - VTT Technology
BT - Experience innovation
PB - VTT Technical Research Centre of Finland
CY - Espoo
ER -