Abstract
A laboratory experiment comparing the user experiences
elicited by five different newspaper publication versions
(4 digital versions and the printed tabloid format
newspaper) was carried out. The study had the parallel
goals of testing and developing user experience measures
for evaluating news reading experiences evoked by
different publication designs and to learn of the
different styles of news reading and reader preferences
regarding the design and layout of the content. The
results show considerable differences between the user
experiences evoked by all five publications versions, and
provide information on the usefulness of different
measures in measuring relevant aspects of news reading
experiences. The participants could be roughly divided
into two main clusters based on their preferences of
different publication versions. The most significant
difference between the two groups seems to be the
attitude towards reading news articles in the form of
continuous streams as often found on different web sites.
One group preferred the printed newspaper and digital
versions that can be understood to stem from the
tradition of the printed newspaper. The other group
preferred the web style of news presentation and saw no
need for digital versions mimicking the printed paper.
| Original language | English |
|---|---|
| Journal | Journal of Print and Media Technology Research |
| Volume | 5 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2016 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- user experience
- news reading
- questionnaire
- experience mapping
- eye tracking