In this chapter, Antikainen and Bocken illustrate how a 5-step circular business model experimentation process model approach can be used. The main challenges across different phases are identified. Based on a case study they identify challenges related to feasibility of the needed technology, environmental challenges and challenges related to the scalability. Also, the collaboration between company and other stakeholders as well as with communication and visibility were identified as relevant challenges. The approach helps organisations to focus on the most relevant issues that are also most prone for challenges during the process offering also very practical tools. To conclude, various future research paths are identified for this new research field.
|Title of host publication||Innovation for Sustainability|
|Subtitle of host publication||Business Transformations Towards a Better World|
|Editors||Nancy Bocken, Paavo Ritala, Laura Albareda, Robert Verburg|
|Publication status||Published - 23 Feb 2019|
|MoE publication type||A3 Part of a book or another research book|
- sustainable business
- circular economy