Abstract
Value is generated through the whole service innovation
process in a complex collaborative networked ecosystem.
This study aims to enhance understanding of value
generation in digital service innovation process with an
emphasis on information technology by developing an
extended value generation process framework and
evaluating on how it is applicable in a real-life
networked retail service innovation context. The findings
of the study suggest that multiple information technology
(IT), process and business related factors affect value
creation during the digital service innovation process.
The role of information technology is multifaceted,
providing both new opportunities and challenges in the
service innovation context. The extended framework for
exploring the service innovation process provides a more
structured way to examine the complex, networked, service
innovation ecosystems.
| Original language | English |
|---|---|
| Pages (from-to) | 96-124 |
| Journal | Journal of Innovation Management |
| Volume | 4 |
| Issue number | 2 |
| Publication status | Published - 2016 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- innovation
- value co-creation
- service industry
- retail selling
