Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.
|Title of host publication||Proceedings of the XXIV ISPIM Conference|
|Publisher||International Society for Professional Innovation Management ISPIM|
|Publication status||Published - 2013|
|MoE publication type||A4 Article in a conference publication|
|Event||XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth - Helsinki, Finland|
Duration: 16 Jun 2013 → 19 Jun 2013
|Conference||XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth|
|Period||16/06/13 → 19/06/13|
- sustainable markets
- networked innovation
- shaping markets
- sustainable growth
- local food
Antikainen, M., Valkokari, K., Korhonen, H., & Wallenius, M. (2013). Exploring networked innovation in order to shape sustainable markets. In Proceedings of the XXIV ISPIM Conference International Society for Professional Innovation Management ISPIM.