Exploring networked innovation in order to shape sustainable markets

Maria Antikainen, Katri Valkokari, Heidi Korhonen, M. Wallenius

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.
    Original languageEnglish
    Title of host publicationProceedings of the XXIV ISPIM Conference
    PublisherInternational Society for Professional Innovation Management ISPIM
    ISBN (Print)978-952-265-421-2
    Publication statusPublished - 2013
    MoE publication typeA4 Article in a conference publication
    EventXXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth - Helsinki, Finland
    Duration: 16 Jun 201319 Jun 2013

    Conference

    ConferenceXXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth
    CountryFinland
    CityHelsinki
    Period16/06/1319/06/13

    Fingerprint

    Innovation
    Behavior change
    Innovation process
    Change process
    Consumer attitudes
    Local food
    Social media
    Sustainability
    Communication
    Attitude change

    Keywords

    • sustainable markets
    • sustainability
    • networked innovation
    • shaping markets
    • sustainable growth
    • collaboration
    • furniture
    • travel
    • local food

    Cite this

    Antikainen, M., Valkokari, K., Korhonen, H., & Wallenius, M. (2013). Exploring networked innovation in order to shape sustainable markets. In Proceedings of the XXIV ISPIM Conference International Society for Professional Innovation Management ISPIM.
    Antikainen, Maria ; Valkokari, Katri ; Korhonen, Heidi ; Wallenius, M. / Exploring networked innovation in order to shape sustainable markets. Proceedings of the XXIV ISPIM Conference. International Society for Professional Innovation Management ISPIM, 2013.
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    abstract = "Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.",
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    author = "Maria Antikainen and Katri Valkokari and Heidi Korhonen and M. Wallenius",
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    Antikainen, M, Valkokari, K, Korhonen, H & Wallenius, M 2013, Exploring networked innovation in order to shape sustainable markets. in Proceedings of the XXIV ISPIM Conference. International Society for Professional Innovation Management ISPIM, XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth, Helsinki, Finland, 16/06/13.

    Exploring networked innovation in order to shape sustainable markets. / Antikainen, Maria; Valkokari, Katri; Korhonen, Heidi; Wallenius, M.

    Proceedings of the XXIV ISPIM Conference. International Society for Professional Innovation Management ISPIM, 2013.

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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    N2 - Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.

    AB - Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.

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    Antikainen M, Valkokari K, Korhonen H, Wallenius M. Exploring networked innovation in order to shape sustainable markets. In Proceedings of the XXIV ISPIM Conference. International Society for Professional Innovation Management ISPIM. 2013