Exploring networked innovation in order to shape sustainable markets

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.
Original languageEnglish
Title of host publicationProceedings of the XXIV ISPIM Conference
PublisherInternational Society for Professional Innovation Management ISPIM
ISBN (Print)978-952-265-421-2
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication
EventXXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth - Helsinki, Finland
Duration: 16 Jun 201319 Jun 2013

Conference

ConferenceXXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth
CountryFinland
CityHelsinki
Period16/06/1319/06/13

Fingerprint

Innovation
Behavior change
Innovation process
Change process
Consumer attitudes
Local food
Social media
Sustainability
Communication
Attitude change

Keywords

  • sustainable markets
  • sustainability
  • networked innovation
  • shaping markets
  • sustainable growth
  • collaboration
  • furniture
  • travel
  • local food

Cite this

Antikainen, M., Valkokari, K., Korhonen, H., & Wallenius, M. (2013). Exploring networked innovation in order to shape sustainable markets. In Proceedings of the XXIV ISPIM Conference International Society for Professional Innovation Management ISPIM.
Antikainen, Maria ; Valkokari, Katri ; Korhonen, Heidi ; Wallenius, M. / Exploring networked innovation in order to shape sustainable markets. Proceedings of the XXIV ISPIM Conference. International Society for Professional Innovation Management ISPIM, 2013.
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abstract = "Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.",
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Antikainen, M, Valkokari, K, Korhonen, H & Wallenius, M 2013, Exploring networked innovation in order to shape sustainable markets. in Proceedings of the XXIV ISPIM Conference. International Society for Professional Innovation Management ISPIM, XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth, Helsinki, Finland, 16/06/13.

Exploring networked innovation in order to shape sustainable markets. / Antikainen, Maria; Valkokari, Katri; Korhonen, Heidi; Wallenius, M.

Proceedings of the XXIV ISPIM Conference. International Society for Professional Innovation Management ISPIM, 2013.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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N2 - Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.

AB - Shaping markets towards sustainability is a phenomenon that concerns many actors. However, in order to succeed in that, networked innovation plays a key role in order to facilitate the change process. The main question of this study is to explore how shaping sustainable markets can be facilitated by means of networked innovation, e.g. how the sustainable markets can be defined through collaboration and joint innovation involving multiple actors at several levels. The multi-methodological case study includes three cases: furniture, travel and local food. Based on the results, it seems that instead of consumers' attitude change, behaviour change by offering better sustainable products with a reasonable prize is a key issue in directing consumption towards more sustainable products and services. Actively utilising social media tools in the innovation process was suggested by both customers and companies in order to increase communication and facilitate networked innovation.

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Antikainen M, Valkokari K, Korhonen H, Wallenius M. Exploring networked innovation in order to shape sustainable markets. In Proceedings of the XXIV ISPIM Conference. International Society for Professional Innovation Management ISPIM. 2013