Abstract
Shaping markets towards sustainability is a phenomenon
that concerns many actors. However, in order to succeed
in that, networked innovation plays a key role in order
to facilitate the change process. The main question of
this study is to explore how shaping sustainable markets
can be facilitated by means of networked innovation, e.g.
how the sustainable markets can be defined through
collaboration and joint innovation involving multiple
actors at several levels. The multi-methodological case
study includes three cases: furniture, travel and local
food. Based on the results, it seems that instead of
consumers' attitude change, behaviour change by offering
better sustainable products with a reasonable prize is a
key issue in directing consumption towards more
sustainable products and services. Actively utilising
social media tools in the innovation process was
suggested by both customers and companies in order to
increase communication and facilitate networked
innovation.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the XXIV ISPIM Conference |
| Subtitle of host publication | Innovating in Global Markets: Challenges for Sustainable Growth |
| Editors | K.R.E. Huizingh, S. Conn, M. Torkkeli, S. Schneider, I. Bitran |
| Place of Publication | Manchester |
| Publisher | International Society for Professional Innovation Management ISPIM |
| Pages | 1-14 |
| ISBN (Print) | 978-952-265-421-2 |
| Publication status | Published - 2013 |
| MoE publication type | A4 Article in a conference publication |
| Event | XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth - Helsinki, Finland Duration: 16 Jun 2013 → 19 Jun 2013 |
Conference
| Conference | XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth |
|---|---|
| Country/Territory | Finland |
| City | Helsinki |
| Period | 16/06/13 → 19/06/13 |
Keywords
- sustainable markets
- sustainability
- networked innovation
- shaping markets
- sustainable growth
- collaboration
- furniture
- travel
- local food