Exploring the Possibilities for Mobile Insurance Services

Due to the complex nature of insurance, customers often require the assistance of insurance officers when upgrading their insurance cover or managing other insurance related tasks. The current electronic services provided by the insurance companies are more or less product-oriented and therefore difficult to manage, or even understand by ordinary customers. As modern technology enables the development of graphical game-like approach on services and taking more benefit out of mobile device characteristics, it is more likely to persuade the customers to operate in the electronic environment in order to get themselves familiar with insurance related issues. In this article, we are the taking the future perspective on the topic by considering what kinds of electronic insurance services could be offered in mobile service environment. More precisely, we discuss how Web-based (already existing) insurance services could be applied in mobile service context, and what kinds of new features (e.g. location information and mobile identification) could be utilized in context of mobile services to enhance the overall service.