Exploring the Possibilities for Mobile Insurance Services

Jarno Salonen, Aki Ahonen, Harri Koskinen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Due to the complex nature of insurance, customers often require the assistance of insurance officers when upgrading their insurance cover or managing other insurance related tasks. The current electronic services provided by the insurance companies are more or less product-oriented and therefore difficult to manage, or even understand by ordinary customers. As modern technology enables the development of graphical game-like approach on services and taking more benefit out of mobile device characteristics, it is more likely to persuade the customers to operate in the electronic environment in order to get themselves familiar with insurance related issues. In this article, we are the taking the future perspective on the topic by considering what kinds of electronic insurance services could be offered in mobile service environment. More precisely, we discuss how Web-based (already existing) insurance services could be applied in mobile service context, and what kinds of new features (e.g. location information and mobile identification) could be utilized in context of mobile services to enhance the overall service.
    Original languageEnglish
    Title of host publicationICEB + eBRF 2006: Frontiers of e-Business Research
    Subtitle of host publicationConference Proceedings
    PublisherTampere University of Technology
    Number of pages8
    ISBN (Electronic)952-15-1679-8, 951-44-6782-5
    ISBN (Print)952-15-1680-1, 951-44-6785-X
    Publication statusPublished - 2006
    MoE publication typeA4 Article in a conference publication
    EventInternational Consortium for Electronic Business and e-Business Research Forum Conference, ICEB + eBRF 2006: Global Conference on Emergent Business Phenomena in the Digital Economy - Tampere, Finland
    Duration: 28 Nov 20062 Dec 2006

    Conference

    ConferenceInternational Consortium for Electronic Business and e-Business Research Forum Conference, ICEB + eBRF 2006
    Abbreviated titleICEB + eBRF 2006
    CountryFinland
    CityTampere
    Period28/11/062/12/06

    Keywords

    • consumer
    • electronic services
    • mobile services
    • non-life insurance
    • web services

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  • Cite this

    Salonen, J., Ahonen, A., & Koskinen, H. (2006). Exploring the Possibilities for Mobile Insurance Services. In ICEB + eBRF 2006: Frontiers of e-Business Research: Conference Proceedings Tampere University of Technology. https://aisel.aisnet.org/iceb2006/2