Feasibility of active and intelligent packaging for local and organic food in Southern Finland

Sara Paunonen, Marja Pitkänen, Mika Vähä-Nissi, Ville Leminen, Mika Kainusalmi

Research output: Contribution to conferenceOther conference contributionScientific

Abstract

The sales of organic and local food have increased in the EU in recent years together with consumers' interest in these foods. This study explores the feasibility of innovative packaging for organic and local food. Attitudes and opinions of eighteen local and organic food chains in Southern Finland were collected with semi-structural interviews carried out during the fall 2015. The stakeholders were micro- and small-scale producers and processors of fish, meat, berries, and mushrooms, wholesalers, retailers, and institutional kitchens. The aim was to understand factors promoting and preventing the penetration of innovative packaging solutions into organic and local food market. A clear majority of the respondents held a general positive attitude towards active and intelligent packaging technologies, and thought that active and intelligent solutions are equally suitable for local and organic food as for conventional food. This is in line with previous results on positive attitudes of Finnish consumers and retailers towards intelligent packaging. However, less than half of the respondents would actually use the technologies in their own products due to a range of reasons, such as price increase, lack of value added, and possible technical complexity. Those having a negative attitude towards advanced technologies emphasized the importance of human senses in detecting food spoilage.
Original languageEnglish
Publication statusPublished - 2017
EventMC/WGs meeting: Application & Communication, Fourth MC/WGs COST Action FP1405 Meeting - Judean Hills, Israel
Duration: 7 Nov 20179 Nov 2017

Conference

ConferenceMC/WGs meeting: Application & Communication, Fourth MC/WGs COST Action FP1405 Meeting
CountryIsrael
CityJudean Hills
Period7/11/179/11/17
OtherActInPakConference/Workshop

Fingerprint

organic foods
packaging
Finland
fish meat
food spoilage
kitchens
value added
food chain
mushrooms
stakeholders
sales
small fruits
interviews
markets

Keywords

  • active
  • food
  • intelligent
  • local
  • organic
  • packaging

Cite this

Paunonen, S., Pitkänen, M., Vähä-Nissi, M., Leminen, V., & Kainusalmi, M. (2017). Feasibility of active and intelligent packaging for local and organic food in Southern Finland. MC/WGs meeting: Application & Communication, Fourth MC/WGs COST Action FP1405 Meeting, Judean Hills, Israel.
Paunonen, Sara ; Pitkänen, Marja ; Vähä-Nissi, Mika ; Leminen, Ville ; Kainusalmi, Mika. / Feasibility of active and intelligent packaging for local and organic food in Southern Finland. MC/WGs meeting: Application & Communication, Fourth MC/WGs COST Action FP1405 Meeting, Judean Hills, Israel.
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Paunonen, S, Pitkänen, M, Vähä-Nissi, M, Leminen, V & Kainusalmi, M 2017, 'Feasibility of active and intelligent packaging for local and organic food in Southern Finland' MC/WGs meeting: Application & Communication, Fourth MC/WGs COST Action FP1405 Meeting, Judean Hills, Israel, 7/11/17 - 9/11/17, .

Feasibility of active and intelligent packaging for local and organic food in Southern Finland. / Paunonen, Sara; Pitkänen, Marja; Vähä-Nissi, Mika; Leminen, Ville; Kainusalmi, Mika.

2017. MC/WGs meeting: Application & Communication, Fourth MC/WGs COST Action FP1405 Meeting, Judean Hills, Israel.

Research output: Contribution to conferenceOther conference contributionScientific

TY - CONF

T1 - Feasibility of active and intelligent packaging for local and organic food in Southern Finland

AU - Paunonen, Sara

AU - Pitkänen, Marja

AU - Vähä-Nissi, Mika

AU - Leminen, Ville

AU - Kainusalmi, Mika

N1 - Project code: 102018

PY - 2017

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N2 - The sales of organic and local food have increased in the EU in recent years together with consumers' interest in these foods. This study explores the feasibility of innovative packaging for organic and local food. Attitudes and opinions of eighteen local and organic food chains in Southern Finland were collected with semi-structural interviews carried out during the fall 2015. The stakeholders were micro- and small-scale producers and processors of fish, meat, berries, and mushrooms, wholesalers, retailers, and institutional kitchens. The aim was to understand factors promoting and preventing the penetration of innovative packaging solutions into organic and local food market. A clear majority of the respondents held a general positive attitude towards active and intelligent packaging technologies, and thought that active and intelligent solutions are equally suitable for local and organic food as for conventional food. This is in line with previous results on positive attitudes of Finnish consumers and retailers towards intelligent packaging. However, less than half of the respondents would actually use the technologies in their own products due to a range of reasons, such as price increase, lack of value added, and possible technical complexity. Those having a negative attitude towards advanced technologies emphasized the importance of human senses in detecting food spoilage.

AB - The sales of organic and local food have increased in the EU in recent years together with consumers' interest in these foods. This study explores the feasibility of innovative packaging for organic and local food. Attitudes and opinions of eighteen local and organic food chains in Southern Finland were collected with semi-structural interviews carried out during the fall 2015. The stakeholders were micro- and small-scale producers and processors of fish, meat, berries, and mushrooms, wholesalers, retailers, and institutional kitchens. The aim was to understand factors promoting and preventing the penetration of innovative packaging solutions into organic and local food market. A clear majority of the respondents held a general positive attitude towards active and intelligent packaging technologies, and thought that active and intelligent solutions are equally suitable for local and organic food as for conventional food. This is in line with previous results on positive attitudes of Finnish consumers and retailers towards intelligent packaging. However, less than half of the respondents would actually use the technologies in their own products due to a range of reasons, such as price increase, lack of value added, and possible technical complexity. Those having a negative attitude towards advanced technologies emphasized the importance of human senses in detecting food spoilage.

KW - active

KW - food

KW - intelligent

KW - local

KW - organic

KW - packaging

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M3 - Other conference contribution

ER -

Paunonen S, Pitkänen M, Vähä-Nissi M, Leminen V, Kainusalmi M. Feasibility of active and intelligent packaging for local and organic food in Southern Finland. 2017. MC/WGs meeting: Application & Communication, Fourth MC/WGs COST Action FP1405 Meeting, Judean Hills, Israel.