Abstract
FinPilot2 study piloted mobile television services in
Digita's DVB-H network in the Helsinki area with a panel
of 27 users. The panel was using mobile television
services with Nokia N77 phones from July 2007 to February
2008 as a part of their normal lives. In addition to
commercially available services, the panellists were
introduced with 10 different pilot services. User
feedback of the pilot services was gathered with web
surveys and interviews. The usage was established with
about half of the respondents using mobile TV at least
once a week.
The value of mobile TV was seen rather in entertainment
than in useful information. Still, news in a wider sense
was the content of most interest to the users. Taking
mobile TV into use was found easy. The quality of sound
and especially the quality of image got very positive
feedback. Even though the users were informed about the
limited coverage of DVB-H broadcast, coverage was
mentioned first when asked about problems in use. With
the new TV channels and video on demand, there seems to
be a need for easier overview of the content and also
firmer connections to services on other media.
Familiar add-on services such as MTV3 and Nelonen
teletext services were very well accepted, and it was a
positive surprise to the panellists that these services
offered some better functionalities than conventional
teletext. Also the local teletext service, Super
teletext, got quite good feedback.
The panellists saw that add-on services can be made easy
to access and use. Main problems in taking the add-on
services into use were related to knowing the existence
of those services.
Mobile TV broadcasting content is already interesting and
attractive to the users. Interactive services will
require learning from the users so that they will get
used to looking for those add-on services. The path to
add-on interactive services should go from familiar
content such as teletext to more versatile services. The
potential of the mobile phone should be utilised to
provide the users with even more topical, even more local
and even more personal content. These kinds of services
would change mobile TV from an additional TV set to a
medium in its own right.
Original language | English |
---|---|
Publisher | Forum Virium Helsinki Oy |
Number of pages | 88 |
Publication status | Published - 2008 |
MoE publication type | D4 Published development or research report or study |
Keywords
- mobile TV
- user acceptance
- field study
- interactive services
- add-on services
- HTI