Food behaviours of italian consumers at risk of poverty

Arianna Ruggeri, Anne Arvola, Antonella Samoggia, Vaiva Hendrixon

    Research output: Contribution to journalArticleScientificpeer-review

    6 Citations (Scopus)

    Abstract

    Purpose - At a European level, Italy experiences one of the highest percentages of population at risk of poverty (AROP). However, studies on this consumer segment are scarce. The paper aims at investigating the food behaviours of Italian female consumers, distinguishing similarities and differences due to age and level of income. Design/methodology/approach - The investigation adopted an inductive approach in order to analyse and confirm the determinants of food behaviours. Data were collected through four focus groups. Data elaboration included content analyses with term frequency-inverse document frequency index and multidimensional scaling technique. Findings - The food behaviours of Italian female consumers are based on a common set of semantic categories and theoretical dimensions that are coherent with those applied by previous studies. The age of consumers impacts the relevance attributed to the categories and income contributes to the explanation of the conceptual relations among the categories that determine food behaviours. The approach to food of younger and mature consumers AROP is strongly driven by constraints such as price and time. The study did not confirm a link between a poor health attitude and low socio-economic status. Research limitations - The outcomes achieved can be strengthened by quantitative analyses to characterise the relations occurring among the factors and dimensions that influence the food behaviours of consumers AROP. Originality/value - The study increases knowledge about Italian female consumers and provides an initial contribution to the analysis of the food behaviour of the population AROP.
    Original languageEnglish
    Pages (from-to)2831-2848
    JournalBritish Food Journal
    Volume117
    Issue number11
    DOIs
    Publication statusPublished - 2015
    MoE publication typeA1 Journal article-refereed

    Fingerprint

    Poverty
    poverty
    Food
    at-risk population
    income
    Food Analysis
    Attitude to Health
    consumer behavior
    food analysis
    focus groups
    socioeconomic status
    Focus Groups
    Semantics
    Italy
    Consumer Behavior
    Economics
    methodology
    Research

    Keywords

    • behaviour
    • consumer
    • female
    • focus groups
    • food
    • low income
    • poverty

    Cite this

    Ruggeri, Arianna ; Arvola, Anne ; Samoggia, Antonella ; Hendrixon, Vaiva. / Food behaviours of italian consumers at risk of poverty. In: British Food Journal. 2015 ; Vol. 117, No. 11. pp. 2831-2848.
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    title = "Food behaviours of italian consumers at risk of poverty",
    abstract = "Purpose - At a European level, Italy experiences one of the highest percentages of population at risk of poverty (AROP). However, studies on this consumer segment are scarce. The paper aims at investigating the food behaviours of Italian female consumers, distinguishing similarities and differences due to age and level of income. Design/methodology/approach - The investigation adopted an inductive approach in order to analyse and confirm the determinants of food behaviours. Data were collected through four focus groups. Data elaboration included content analyses with term frequency-inverse document frequency index and multidimensional scaling technique. Findings - The food behaviours of Italian female consumers are based on a common set of semantic categories and theoretical dimensions that are coherent with those applied by previous studies. The age of consumers impacts the relevance attributed to the categories and income contributes to the explanation of the conceptual relations among the categories that determine food behaviours. The approach to food of younger and mature consumers AROP is strongly driven by constraints such as price and time. The study did not confirm a link between a poor health attitude and low socio-economic status. Research limitations - The outcomes achieved can be strengthened by quantitative analyses to characterise the relations occurring among the factors and dimensions that influence the food behaviours of consumers AROP. Originality/value - The study increases knowledge about Italian female consumers and provides an initial contribution to the analysis of the food behaviour of the population AROP.",
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    author = "Arianna Ruggeri and Anne Arvola and Antonella Samoggia and Vaiva Hendrixon",
    year = "2015",
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    Ruggeri, A, Arvola, A, Samoggia, A & Hendrixon, V 2015, 'Food behaviours of italian consumers at risk of poverty', British Food Journal, vol. 117, no. 11, pp. 2831-2848. https://doi.org/10.1108/BFJ-12-2014-0417

    Food behaviours of italian consumers at risk of poverty. / Ruggeri, Arianna; Arvola, Anne; Samoggia, Antonella; Hendrixon, Vaiva.

    In: British Food Journal, Vol. 117, No. 11, 2015, p. 2831-2848.

    Research output: Contribution to journalArticleScientificpeer-review

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    AU - Arvola, Anne

    AU - Samoggia, Antonella

    AU - Hendrixon, Vaiva

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    N2 - Purpose - At a European level, Italy experiences one of the highest percentages of population at risk of poverty (AROP). However, studies on this consumer segment are scarce. The paper aims at investigating the food behaviours of Italian female consumers, distinguishing similarities and differences due to age and level of income. Design/methodology/approach - The investigation adopted an inductive approach in order to analyse and confirm the determinants of food behaviours. Data were collected through four focus groups. Data elaboration included content analyses with term frequency-inverse document frequency index and multidimensional scaling technique. Findings - The food behaviours of Italian female consumers are based on a common set of semantic categories and theoretical dimensions that are coherent with those applied by previous studies. The age of consumers impacts the relevance attributed to the categories and income contributes to the explanation of the conceptual relations among the categories that determine food behaviours. The approach to food of younger and mature consumers AROP is strongly driven by constraints such as price and time. The study did not confirm a link between a poor health attitude and low socio-economic status. Research limitations - The outcomes achieved can be strengthened by quantitative analyses to characterise the relations occurring among the factors and dimensions that influence the food behaviours of consumers AROP. Originality/value - The study increases knowledge about Italian female consumers and provides an initial contribution to the analysis of the food behaviour of the population AROP.

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