Food behaviours of italian consumers at risk of poverty

Arianna Ruggeri, Anne Arvola, Antonella Samoggia, Vaiva Hendrixon

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)

Abstract

Purpose - At a European level, Italy experiences one of the highest percentages of population at risk of poverty (AROP). However, studies on this consumer segment are scarce. The paper aims at investigating the food behaviours of Italian female consumers, distinguishing similarities and differences due to age and level of income. Design/methodology/approach - The investigation adopted an inductive approach in order to analyse and confirm the determinants of food behaviours. Data were collected through four focus groups. Data elaboration included content analyses with term frequency-inverse document frequency index and multidimensional scaling technique. Findings - The food behaviours of Italian female consumers are based on a common set of semantic categories and theoretical dimensions that are coherent with those applied by previous studies. The age of consumers impacts the relevance attributed to the categories and income contributes to the explanation of the conceptual relations among the categories that determine food behaviours. The approach to food of younger and mature consumers AROP is strongly driven by constraints such as price and time. The study did not confirm a link between a poor health attitude and low socio-economic status. Research limitations - The outcomes achieved can be strengthened by quantitative analyses to characterise the relations occurring among the factors and dimensions that influence the food behaviours of consumers AROP. Originality/value - The study increases knowledge about Italian female consumers and provides an initial contribution to the analysis of the food behaviour of the population AROP.
Original languageEnglish
Pages (from-to)2831-2848
JournalBritish Food Journal
Volume117
Issue number11
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Fingerprint

Poverty
poverty
Food
at-risk population
income
Food Analysis
Attitude to Health
consumer behavior
food analysis
focus groups
socioeconomic status
Focus Groups
Semantics
Italy
Consumer Behavior
Economics
methodology
Research

Keywords

  • behaviour
  • consumer
  • female
  • focus groups
  • food
  • low income
  • poverty

Cite this

Ruggeri, Arianna ; Arvola, Anne ; Samoggia, Antonella ; Hendrixon, Vaiva. / Food behaviours of italian consumers at risk of poverty. In: British Food Journal. 2015 ; Vol. 117, No. 11. pp. 2831-2848.
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title = "Food behaviours of italian consumers at risk of poverty",
abstract = "Purpose - At a European level, Italy experiences one of the highest percentages of population at risk of poverty (AROP). However, studies on this consumer segment are scarce. The paper aims at investigating the food behaviours of Italian female consumers, distinguishing similarities and differences due to age and level of income. Design/methodology/approach - The investigation adopted an inductive approach in order to analyse and confirm the determinants of food behaviours. Data were collected through four focus groups. Data elaboration included content analyses with term frequency-inverse document frequency index and multidimensional scaling technique. Findings - The food behaviours of Italian female consumers are based on a common set of semantic categories and theoretical dimensions that are coherent with those applied by previous studies. The age of consumers impacts the relevance attributed to the categories and income contributes to the explanation of the conceptual relations among the categories that determine food behaviours. The approach to food of younger and mature consumers AROP is strongly driven by constraints such as price and time. The study did not confirm a link between a poor health attitude and low socio-economic status. Research limitations - The outcomes achieved can be strengthened by quantitative analyses to characterise the relations occurring among the factors and dimensions that influence the food behaviours of consumers AROP. Originality/value - The study increases knowledge about Italian female consumers and provides an initial contribution to the analysis of the food behaviour of the population AROP.",
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Ruggeri, A, Arvola, A, Samoggia, A & Hendrixon, V 2015, 'Food behaviours of italian consumers at risk of poverty', British Food Journal, vol. 117, no. 11, pp. 2831-2848. https://doi.org/10.1108/BFJ-12-2014-0417

Food behaviours of italian consumers at risk of poverty. / Ruggeri, Arianna; Arvola, Anne; Samoggia, Antonella; Hendrixon, Vaiva.

In: British Food Journal, Vol. 117, No. 11, 2015, p. 2831-2848.

Research output: Contribution to journalArticleScientificpeer-review

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AU - Hendrixon, Vaiva

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