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Abstract
Corporate foresight is a value-creation tool that enables companies to survive in a competitive, ever-changing business environment. Foresight can be perceived as a company’s capability to commit to continuous environmental scanning and respond quickly to discovered market threats and opportunities. This paper presents the results from a multiple-case study, in which data was collected through a series of workshops and interviews. Based on the foresight experiment in one company, it is evident that staff can discover meaningful business opportunities for their company via a facilitated workshop series. As a result of this study, the rolling foresight process is presented. Companies must conduct foresight as a continuous activity to i) actively scan the environment, identifying trends in consumer and customer behaviour, industrial trends, disruptions, emerging technologies, competitors, clients’ needs, wild cards and weak signals, ii) interpret the identified signals and find opportunities and threats, and iii) prospect the opportunities and threats and evaluate options for decision-making.
Original language | English |
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Pages (from-to) | 195-220 |
Number of pages | 26 |
Journal | International Journal of Business Innovation and Research |
Volume | 20 |
Issue number | 2 |
DOIs | |
Publication status | Published - 19 Aug 2019 |
MoE publication type | A1 Journal article-refereed |
Keywords
- corporate foresight
- environmental scanning
- innovation
- insight
- foresight methods
- workshop
- software intensive business
- foresight tools
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Dive into the research topics of 'Foresight process in software businesses'. Together they form a unique fingerprint.Projects
- 1 Finished
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N4S: Need for Speed
Kuusela, R. (Manager) & Saari, L. (Participant)
1/01/15 → 30/09/17
Project: Business Finland project