Foresight process in software businesses

Leila Saari (Corresponding Author), Tanja Suomalainen, Raija Kuusela

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Corporate foresight is a value-creation tool that enables companies to survive in a competitive, ever-changing business environment. Foresight can be perceived as a company’s capability to commit to continuous environmental scanning and respond quickly to discovered market threats and opportunities. This paper presents the results from a multiple-case study, in which data was collected through a series of workshops and interviews. Based on the foresight experiment in one company, it is evident that staff can discover meaningful business opportunities for their company via a facilitated workshop series. As a result of this study, the rolling foresight process is presented. Companies must conduct foresight as a continuous activity to i) actively scan the environment, identifying trends in consumer and customer behaviour, industrial trends, disruptions, emerging technologies, competitors, clients’ needs, wild cards and weak signals, ii) interpret the identified signals and find opportunities and threats, and iii) prospect the opportunities and threats and evaluate options for decision-making.
Original languageEnglish
Pages (from-to)195-220
Number of pages26
JournalInternational Journal of Business Innovation and Research
Volume20
Issue number2
DOIs
Publication statusPublished - 19 Aug 2019
MoE publication typeA1 Journal article-refereed

Fingerprint

Industry
Software business
Foresight
Decision making
Scanning
Threat
Experiments
Competitors
Value creation
Staff
Customer behavior
Business environment
Multiple case study
Experiment
Consumer behaviour
Disruption
Weak signal
Emerging technologies
Environmental scanning

Keywords

  • corporate foresight
  • environmental scanning
  • innovation
  • insight
  • foresight methods
  • workshop
  • software intensive business
  • foresight tools

Cite this

Saari, Leila ; Suomalainen, Tanja ; Kuusela, Raija. / Foresight process in software businesses. In: International Journal of Business Innovation and Research. 2019 ; Vol. 20, No. 2. pp. 195-220.
@article{bd9161750c65418a84344c2bf3023d5b,
title = "Foresight process in software businesses",
abstract = "Corporate foresight is a value-creation tool that enables companies to survive in a competitive, ever-changing business environment. Foresight can be perceived as a company’s capability to commit to continuous environmental scanning and respond quickly to discovered market threats and opportunities. This paper presents the results from a multiple-case study, in which data was collected through a series of workshops and interviews. Based on the foresight experiment in one company, it is evident that staff can discover meaningful business opportunities for their company via a facilitated workshop series. As a result of this study, the rolling foresight process is presented. Companies must conduct foresight as a continuous activity to i) actively scan the environment, identifying trends in consumer and customer behaviour, industrial trends, disruptions, emerging technologies, competitors, clients’ needs, wild cards and weak signals, ii) interpret the identified signals and find opportunities and threats, and iii) prospect the opportunities and threats and evaluate options for decision-making.",
keywords = "corporate foresight, environmental scanning, innovation, insight, foresight methods, workshop, software intensive business, foresight tools",
author = "Leila Saari and Tanja Suomalainen and Raija Kuusela",
year = "2019",
month = "8",
day = "19",
doi = "10.1504/IJBIR.2019.102192",
language = "English",
volume = "20",
pages = "195--220",
journal = "International Journal of Business Innovation and Research",
issn = "1751-0252",
publisher = "Inderscience Publishers",
number = "2",

}

Foresight process in software businesses. / Saari, Leila (Corresponding Author); Suomalainen, Tanja ; Kuusela, Raija.

In: International Journal of Business Innovation and Research, Vol. 20, No. 2, 19.08.2019, p. 195-220.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Foresight process in software businesses

AU - Saari, Leila

AU - Suomalainen, Tanja

AU - Kuusela, Raija

PY - 2019/8/19

Y1 - 2019/8/19

N2 - Corporate foresight is a value-creation tool that enables companies to survive in a competitive, ever-changing business environment. Foresight can be perceived as a company’s capability to commit to continuous environmental scanning and respond quickly to discovered market threats and opportunities. This paper presents the results from a multiple-case study, in which data was collected through a series of workshops and interviews. Based on the foresight experiment in one company, it is evident that staff can discover meaningful business opportunities for their company via a facilitated workshop series. As a result of this study, the rolling foresight process is presented. Companies must conduct foresight as a continuous activity to i) actively scan the environment, identifying trends in consumer and customer behaviour, industrial trends, disruptions, emerging technologies, competitors, clients’ needs, wild cards and weak signals, ii) interpret the identified signals and find opportunities and threats, and iii) prospect the opportunities and threats and evaluate options for decision-making.

AB - Corporate foresight is a value-creation tool that enables companies to survive in a competitive, ever-changing business environment. Foresight can be perceived as a company’s capability to commit to continuous environmental scanning and respond quickly to discovered market threats and opportunities. This paper presents the results from a multiple-case study, in which data was collected through a series of workshops and interviews. Based on the foresight experiment in one company, it is evident that staff can discover meaningful business opportunities for their company via a facilitated workshop series. As a result of this study, the rolling foresight process is presented. Companies must conduct foresight as a continuous activity to i) actively scan the environment, identifying trends in consumer and customer behaviour, industrial trends, disruptions, emerging technologies, competitors, clients’ needs, wild cards and weak signals, ii) interpret the identified signals and find opportunities and threats, and iii) prospect the opportunities and threats and evaluate options for decision-making.

KW - corporate foresight

KW - environmental scanning

KW - innovation

KW - insight

KW - foresight methods

KW - workshop

KW - software intensive business

KW - foresight tools

UR - http://www.scopus.com/inward/record.url?scp=85072279094&partnerID=8YFLogxK

U2 - 10.1504/IJBIR.2019.102192

DO - 10.1504/IJBIR.2019.102192

M3 - Article

VL - 20

SP - 195

EP - 220

JO - International Journal of Business Innovation and Research

JF - International Journal of Business Innovation and Research

SN - 1751-0252

IS - 2

ER -