Framework for a piloting study in b-to-b industrial service development

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

Service design, configuration and customisation have proved to be demanding tasks for industrial companies who previously relied mostly on their technical superiority and technological R&D. In services, offerings and customer interaction deal largely with knowledge. The higher level of intangibility, abstraction and tailoring makes it more difficult to understand and communicate the content and value of the service compared with those of technology-based products. This paper aims to widen the understanding of the role of piloting in industrial service innovation and co-creation, and to present preliminary models in order to support the management of service development pilots in a manufacturing context.
Original languageEnglish
Title of host publicationProceedings of
Subtitle of host publicationThe International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012
EditorsKomson Sommanawat, Sirirat Hotrawaisaya
Place of PublicationThailand
Number of pages5
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication
EventThe International Symposium on Production and Supply Chain Management, ISPSCM 2012 - Luang Prabang, Lao People's Democratic Republic
Duration: 13 Dec 201215 Dec 2012

Conference

ConferenceThe International Symposium on Production and Supply Chain Management, ISPSCM 2012
Abbreviated titleISPSCM 2012
CountryLao People's Democratic Republic
CityLuang Prabang
Period13/12/1215/12/12

Fingerprint

Industrial services
Service development
Manufacturing
Service innovation
Customization
Tailoring
Co-creation
Interaction
Service design

Keywords

  • service development
  • piloting

Cite this

Mikkola, M. (2012). Framework for a piloting study in b-to-b industrial service development. In K. Sommanawat, & S. Hotrawaisaya (Eds.), Proceedings of : The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012 Thailand.
Mikkola, Markku. / Framework for a piloting study in b-to-b industrial service development. Proceedings of : The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012. editor / Komson Sommanawat ; Sirirat Hotrawaisaya. Thailand, 2012.
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abstract = "Service design, configuration and customisation have proved to be demanding tasks for industrial companies who previously relied mostly on their technical superiority and technological R&D. In services, offerings and customer interaction deal largely with knowledge. The higher level of intangibility, abstraction and tailoring makes it more difficult to understand and communicate the content and value of the service compared with those of technology-based products. This paper aims to widen the understanding of the role of piloting in industrial service innovation and co-creation, and to present preliminary models in order to support the management of service development pilots in a manufacturing context.",
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Mikkola, M 2012, Framework for a piloting study in b-to-b industrial service development. in K Sommanawat & S Hotrawaisaya (eds), Proceedings of : The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012. Thailand, The International Symposium on Production and Supply Chain Management, ISPSCM 2012, Luang Prabang, Lao People's Democratic Republic, 13/12/12.

Framework for a piloting study in b-to-b industrial service development. / Mikkola, Markku.

Proceedings of : The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012. ed. / Komson Sommanawat; Sirirat Hotrawaisaya. Thailand, 2012.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Mikkola M. Framework for a piloting study in b-to-b industrial service development. In Sommanawat K, Hotrawaisaya S, editors, Proceedings of : The International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012. Thailand. 2012