Framework for a piloting study in b-to-b industrial service development

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Service design, configuration and customisation have proved to be demanding tasks for industrial companies who previously relied mostly on their technical superiority and technological R&D. In services, offerings and customer interaction deal largely with knowledge. The higher level of intangibility, abstraction and tailoring makes it more difficult to understand and communicate the content and value of the service compared with those of technology-based products. This paper aims to widen the understanding of the role of piloting in industrial service innovation and co-creation, and to present preliminary models in order to support the management of service development pilots in a manufacturing context.
    Original languageEnglish
    Title of host publicationProceedings of
    Subtitle of host publicationThe International Symposium on Production and Supply Chain Management 2012 "Logistics Connectivity Development in ASEAN Economic Community and Globalization", ISPSCM 2012
    EditorsKomson Sommanawat, Sirirat Hotrawaisaya
    Place of PublicationThailand
    Number of pages5
    Publication statusPublished - 2012
    MoE publication typeA4 Article in a conference publication
    EventThe International Symposium on Production and Supply Chain Management, ISPSCM 2012 - Luang Prabang, Lao People's Democratic Republic
    Duration: 13 Dec 201215 Dec 2012

    Conference

    ConferenceThe International Symposium on Production and Supply Chain Management, ISPSCM 2012
    Abbreviated titleISPSCM 2012
    CountryLao People's Democratic Republic
    CityLuang Prabang
    Period13/12/1215/12/12

    Keywords

    • service development
    • piloting

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