Frameworks towards a virtual co‐creation tool for fuzzy front‐end of service development in health care context

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific


Although digitalization has profoundly changed the business logic in many industries, health care sector still operates in many areas as in the pre-digital era. During the recent years we have witnessed the rise of new digi-tal health ventures, many of which have revolutionary ideas how to trans-form the business logic in the health care. However, in many cases the in-stitutional logics in the field of health care are so strong that new ventures have major challenges in breaking these institutional barriers that prevent introduction of digital service innovations. This paper explores how five case companies aim to transform their specific niche area in health care. We analyse actions and the role of digital health ventures in this transfor-mation through the theory of institutional entrepreneurship.
Original languageEnglish
Title of host publicationRESER2015
Subtitle of host publicationThe 25th Annual RESER Conference
PublisherEuropean Association for Research on Services (RESER)
ISBN (Electronic)978-87-7349-921-4
Publication statusPublished - 2015
MoE publication typeB3 Non-refereed article in conference proceedings
Event25th Annual RESER Conference, Innovative Services in the 21st Century, RESER 2015 - Copenhagen, Denmark
Duration: 10 Sept 201512 Sept 2015
Conference number: 25


Conference25th Annual RESER Conference, Innovative Services in the 21st Century, RESER 2015
Abbreviated titleRESER 2015


  • healthcare transformation
  • digital health
  • institutional change
  • institutional entrepreneurship
  • startups


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