Abstract
Although digitalization has profoundly changed the
business logic in many industries, health care sector
still operates in many areas as in the pre-digital era.
During the recent years we have witnessed the rise of new
digi-tal health ventures, many of which have
revolutionary ideas how to trans-form the business logic
in the health care. However, in many cases the
in-stitutional logics in the field of health care are so
strong that new ventures have major challenges in
breaking these institutional barriers that prevent
introduction of digital service innovations. This paper
explores how five case companies aim to transform their
specific niche area in health care. We analyse actions
and the role of digital health ventures in this
transfor-mation through the theory of institutional
entrepreneurship.
| Original language | English |
|---|---|
| Title of host publication | RESER2015 |
| Subtitle of host publication | The 25th Annual RESER Conference |
| Publisher | European Association for Research on Services (RESER) |
| ISBN (Electronic) | 978-87-7349-921-4 |
| Publication status | Published - 2015 |
| MoE publication type | B3 Non-refereed article in conference proceedings |
| Event | 25th Annual RESER Conference, Innovative Services in the 21st Century, RESER 2015 - Copenhagen, Denmark Duration: 10 Sep 2015 → 12 Sep 2015 Conference number: 25 |
Conference
| Conference | 25th Annual RESER Conference, Innovative Services in the 21st Century, RESER 2015 |
|---|---|
| Abbreviated title | RESER 2015 |
| Country/Territory | Denmark |
| City | Copenhagen |
| Period | 10/09/15 → 12/09/15 |
Keywords
- healthcare transformation
- digital health
- institutional change
- institutional entrepreneurship
- startups