From technology orientation towards service orientation in healthcare sector

Jukka Hemilä, Markku Tukiainen, Mirja Ikonen

    Research output: Contribution to conferenceConference AbstractScientific

    Abstract

    For many companies that have previously been totally product- or technology-oriented, the transfer to the development of services may be difficult. One might ask, why services? Actually, healthcare sector technologies might be high-tech innovations, which are expensive, have a long lifecycle and may need maintenance, spare parts and software updates. Despite complexity of the products, the service offerings do not exist in many cases. Services are in many industries extension to product offerings and a new way of doing profitable business. Services are also way of creating competitive advantage. Nowadays Internet of Things is coming also to healthcare products, which makes possible remote control, diagnostics of the product and data collection during the product lifecycle. We argue that there is a huge potential for service offerings in healthcare products, both digital and traditional after-sales services. From a theoretical point of view, it is about the movement from a Goods-Dominant (G-D logic) logic towards a Service-Dominant logic (S-D logic). We discuss about S-D logic approach for healthcare sector companies to develop service business and how to change their operational mind-set towards services. Paper analyses how business model should be changed when aiming towards service business.
    Original languageEnglish
    Publication statusPublished - 2015
    EventInnovation & Entrepreneurship in Nursing and Smart Health Conference - Daegu, Korea, Republic of
    Duration: 12 Nov 201513 Nov 2015

    Conference

    ConferenceInnovation & Entrepreneurship in Nursing and Smart Health Conference
    CountryKorea, Republic of
    CityDaegu
    Period12/11/1513/11/15

    Fingerprint

    Service orientation
    Healthcare
    Service-dominant logic
    Logic
    Service business
    Data collection
    Industry
    High-tech
    Spare parts
    After-sales service
    Business model
    Innovation
    Product lifecycle
    Life cycle
    Internet of things
    Competitive advantage
    Mindset
    Software
    Digital products
    Diagnostics

    Keywords

    • goods-dominant logic
    • service-dominant logic
    • healthcare sector service business
    • medical devices

    Cite this

    Hemilä, J., Tukiainen, M., & Ikonen, M. (2015). From technology orientation towards service orientation in healthcare sector. Abstract from Innovation & Entrepreneurship in Nursing and Smart Health Conference, Daegu, Korea, Republic of.
    Hemilä, Jukka ; Tukiainen, Markku ; Ikonen, Mirja. / From technology orientation towards service orientation in healthcare sector. Abstract from Innovation & Entrepreneurship in Nursing and Smart Health Conference, Daegu, Korea, Republic of.
    @conference{de55c5e193eb4ec7b926b190d7455774,
    title = "From technology orientation towards service orientation in healthcare sector",
    abstract = "For many companies that have previously been totally product- or technology-oriented, the transfer to the development of services may be difficult. One might ask, why services? Actually, healthcare sector technologies might be high-tech innovations, which are expensive, have a long lifecycle and may need maintenance, spare parts and software updates. Despite complexity of the products, the service offerings do not exist in many cases. Services are in many industries extension to product offerings and a new way of doing profitable business. Services are also way of creating competitive advantage. Nowadays Internet of Things is coming also to healthcare products, which makes possible remote control, diagnostics of the product and data collection during the product lifecycle. We argue that there is a huge potential for service offerings in healthcare products, both digital and traditional after-sales services. From a theoretical point of view, it is about the movement from a Goods-Dominant (G-D logic) logic towards a Service-Dominant logic (S-D logic). We discuss about S-D logic approach for healthcare sector companies to develop service business and how to change their operational mind-set towards services. Paper analyses how business model should be changed when aiming towards service business.",
    keywords = "goods-dominant logic, service-dominant logic, healthcare sector service business, medical devices",
    author = "Jukka Hemil{\"a} and Markku Tukiainen and Mirja Ikonen",
    note = "Project : 100920 ; Innovation & Entrepreneurship in Nursing and Smart Health Conference ; Conference date: 12-11-2015 Through 13-11-2015",
    year = "2015",
    language = "English",

    }

    Hemilä, J, Tukiainen, M & Ikonen, M 2015, 'From technology orientation towards service orientation in healthcare sector' Innovation & Entrepreneurship in Nursing and Smart Health Conference, Daegu, Korea, Republic of, 12/11/15 - 13/11/15, .

    From technology orientation towards service orientation in healthcare sector. / Hemilä, Jukka; Tukiainen, Markku; Ikonen, Mirja.

    2015. Abstract from Innovation & Entrepreneurship in Nursing and Smart Health Conference, Daegu, Korea, Republic of.

    Research output: Contribution to conferenceConference AbstractScientific

    TY - CONF

    T1 - From technology orientation towards service orientation in healthcare sector

    AU - Hemilä, Jukka

    AU - Tukiainen, Markku

    AU - Ikonen, Mirja

    N1 - Project : 100920

    PY - 2015

    Y1 - 2015

    N2 - For many companies that have previously been totally product- or technology-oriented, the transfer to the development of services may be difficult. One might ask, why services? Actually, healthcare sector technologies might be high-tech innovations, which are expensive, have a long lifecycle and may need maintenance, spare parts and software updates. Despite complexity of the products, the service offerings do not exist in many cases. Services are in many industries extension to product offerings and a new way of doing profitable business. Services are also way of creating competitive advantage. Nowadays Internet of Things is coming also to healthcare products, which makes possible remote control, diagnostics of the product and data collection during the product lifecycle. We argue that there is a huge potential for service offerings in healthcare products, both digital and traditional after-sales services. From a theoretical point of view, it is about the movement from a Goods-Dominant (G-D logic) logic towards a Service-Dominant logic (S-D logic). We discuss about S-D logic approach for healthcare sector companies to develop service business and how to change their operational mind-set towards services. Paper analyses how business model should be changed when aiming towards service business.

    AB - For many companies that have previously been totally product- or technology-oriented, the transfer to the development of services may be difficult. One might ask, why services? Actually, healthcare sector technologies might be high-tech innovations, which are expensive, have a long lifecycle and may need maintenance, spare parts and software updates. Despite complexity of the products, the service offerings do not exist in many cases. Services are in many industries extension to product offerings and a new way of doing profitable business. Services are also way of creating competitive advantage. Nowadays Internet of Things is coming also to healthcare products, which makes possible remote control, diagnostics of the product and data collection during the product lifecycle. We argue that there is a huge potential for service offerings in healthcare products, both digital and traditional after-sales services. From a theoretical point of view, it is about the movement from a Goods-Dominant (G-D logic) logic towards a Service-Dominant logic (S-D logic). We discuss about S-D logic approach for healthcare sector companies to develop service business and how to change their operational mind-set towards services. Paper analyses how business model should be changed when aiming towards service business.

    KW - goods-dominant logic

    KW - service-dominant logic

    KW - healthcare sector service business

    KW - medical devices

    M3 - Conference Abstract

    ER -

    Hemilä J, Tukiainen M, Ikonen M. From technology orientation towards service orientation in healthcare sector. 2015. Abstract from Innovation & Entrepreneurship in Nursing and Smart Health Conference, Daegu, Korea, Republic of.