Future shaping for active and collaborative strategising

Research output: Contribution to journalOther journal contributionProfessional

Abstract

Business strategists could be forgiven for being content merely to draw up contingency plans to meet the range of foreseeable situations that the future might hold. But wouldn’t it be even better to create strategies for influencing that future?
Original languageEnglish
JournalThe European Business Review
Volume2023
Issue numberMay/June
Publication statusPublished - 19 May 2023
MoE publication typeD1 Article in a trade journal

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