Abstract
Business strategists could be forgiven for being content merely to draw up contingency plans to meet the range of foreseeable situations that the future might hold. But wouldn’t it be even better to create strategies for influencing that future?
| Original language | English |
|---|---|
| Journal | The European Business Review |
| Volume | 2023 |
| Issue number | May/June |
| Publication status | Published - 19 May 2023 |
| MoE publication type | D1 Article in a trade journal |
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