Game Rules - Case Evidence from New Product and Business Concept Development in Enterprise Networks

Markku Mikkola, Jari Kettunen, Iiro Salkari

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    The objective of this paper is to present a framework to support new product and business concept development in enterprise networks. The model helps identify potential constraints on such activity and suggests various approaches for their management. The paper is based on a comparative analysis of development projects in three enterprise networks representing machine manufacturing, electronic components manufacturing and boat building industries.
    Original languageEnglish
    Title of host publicationCompetitive Advantage through Global Supply Chains
    Subtitle of host publicationProceedings of the 11th International Symposium on Logistics (11th ISL)
    Pages90-97
    Publication statusPublished - 2006
    MoE publication typeA4 Article in a conference publication
    Event11th International Symposium on Logistics, ISL 2006 - Beijing, China
    Duration: 9 Jul 200611 Jul 2006
    Conference number: 11

    Conference

    Conference11th International Symposium on Logistics, ISL 2006
    Abbreviated titleISL 2006
    CountryChina
    CityBeijing
    Period9/07/0611/07/06

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  • Cite this

    Mikkola, M., Kettunen, J., & Salkari, I. (2006). Game Rules - Case Evidence from New Product and Business Concept Development in Enterprise Networks. In Competitive Advantage through Global Supply Chains: Proceedings of the 11th International Symposium on Logistics (11th ISL) (pp. 90-97)