Health and nutrition claims' effects on consumer perception of omega-3 enriched convenience meals

Pall Arnar Hauksson, Kolbrun Sveinsdottir, Kyösti Pennanen, Fridrik Björnsson, Emilia Martinsdottir

Research output: Contribution to conferenceConference AbstractScientific

Abstract

Health and nutrition claims are effectively used by food manufacturers to communicate health benefits, but such claims do not necessarily make products more appealing from the consumers' perspective. The aim of this study was to evaluate consumers' perception of omega-3 enriched ready meals with and without health and nutrition claims on the packaging label. Participants (n=117) evaluated omega-3 enriched ready meals in a home-use-test. They were randomly assigned into two groups and received two different types of enriched ready meals (fish, vegetable) to be consumed within one week. One group received meals with conventional labels while the second group had labels with nutrition claims stating high content of omega-3 fatty acids with related health claims. The respondents answered questions on overall liking, perceived health benefits, product attractiveness and their willingness to pay in an online questionnaire after the consumption. Furthermore, the consumers answered questions regarding their attitudes concerning health, convenience and functional food. Sensory evaluation by a trained panel was performed on the meals using generic descriptive analysis. Mean scores for both meals were consistently in favor of health claim labels for all questions. Group differences in attitudes towards health, convenience and functional foods were not found significant. The results of this study will support functional food development and provide understanding on how receptive consumers are toward information conveyed by health claims.
Original languageEnglish
Publication statusPublished - 2015
Event5th Trans-Atlantic Fisheries Technology conference, TAFT 2015
: 45th WEFTA meeting
- Nantes, France
Duration: 12 Oct 201515 Oct 2015

Conference

Conference5th Trans-Atlantic Fisheries Technology conference, TAFT 2015
Abbreviated titleTAFT 2015
CountryFrance
CityNantes
Period12/10/1515/10/15

Fingerprint

Meals
Functional Food
Health
Fast Foods
Attitude to Health
Insurance Benefits
Omega-3 Fatty Acids
Product Packaging
Vegetables
Fishes
Food
Surveys and Questionnaires

Keywords

  • health claims
  • nutrition claims
  • consumer behavior
  • functional foods
  • omega-3

Cite this

Hauksson, P. A., Sveinsdottir, K., Pennanen, K., Björnsson, F., & Martinsdottir, E. (2015). Health and nutrition claims' effects on consumer perception of omega-3 enriched convenience meals. Abstract from 5th Trans-Atlantic Fisheries Technology conference, TAFT 2015
, Nantes, France.
Hauksson, Pall Arnar ; Sveinsdottir, Kolbrun ; Pennanen, Kyösti ; Björnsson, Fridrik ; Martinsdottir, Emilia. / Health and nutrition claims' effects on consumer perception of omega-3 enriched convenience meals. Abstract from 5th Trans-Atlantic Fisheries Technology conference, TAFT 2015
, Nantes, France.
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Hauksson, PA, Sveinsdottir, K, Pennanen, K, Björnsson, F & Martinsdottir, E 2015, 'Health and nutrition claims' effects on consumer perception of omega-3 enriched convenience meals', 5th Trans-Atlantic Fisheries Technology conference, TAFT 2015
, Nantes, France, 12/10/15 - 15/10/15.

Health and nutrition claims' effects on consumer perception of omega-3 enriched convenience meals. / Hauksson, Pall Arnar; Sveinsdottir, Kolbrun; Pennanen, Kyösti; Björnsson, Fridrik; Martinsdottir, Emilia.

2015. Abstract from 5th Trans-Atlantic Fisheries Technology conference, TAFT 2015
, Nantes, France.

Research output: Contribution to conferenceConference AbstractScientific

TY - CONF

T1 - Health and nutrition claims' effects on consumer perception of omega-3 enriched convenience meals

AU - Hauksson, Pall Arnar

AU - Sveinsdottir, Kolbrun

AU - Pennanen, Kyösti

AU - Björnsson, Fridrik

AU - Martinsdottir, Emilia

N1 - HUO: Poster presentation

PY - 2015

Y1 - 2015

N2 - Health and nutrition claims are effectively used by food manufacturers to communicate health benefits, but such claims do not necessarily make products more appealing from the consumers' perspective. The aim of this study was to evaluate consumers' perception of omega-3 enriched ready meals with and without health and nutrition claims on the packaging label. Participants (n=117) evaluated omega-3 enriched ready meals in a home-use-test. They were randomly assigned into two groups and received two different types of enriched ready meals (fish, vegetable) to be consumed within one week. One group received meals with conventional labels while the second group had labels with nutrition claims stating high content of omega-3 fatty acids with related health claims. The respondents answered questions on overall liking, perceived health benefits, product attractiveness and their willingness to pay in an online questionnaire after the consumption. Furthermore, the consumers answered questions regarding their attitudes concerning health, convenience and functional food. Sensory evaluation by a trained panel was performed on the meals using generic descriptive analysis. Mean scores for both meals were consistently in favor of health claim labels for all questions. Group differences in attitudes towards health, convenience and functional foods were not found significant. The results of this study will support functional food development and provide understanding on how receptive consumers are toward information conveyed by health claims.

AB - Health and nutrition claims are effectively used by food manufacturers to communicate health benefits, but such claims do not necessarily make products more appealing from the consumers' perspective. The aim of this study was to evaluate consumers' perception of omega-3 enriched ready meals with and without health and nutrition claims on the packaging label. Participants (n=117) evaluated omega-3 enriched ready meals in a home-use-test. They were randomly assigned into two groups and received two different types of enriched ready meals (fish, vegetable) to be consumed within one week. One group received meals with conventional labels while the second group had labels with nutrition claims stating high content of omega-3 fatty acids with related health claims. The respondents answered questions on overall liking, perceived health benefits, product attractiveness and their willingness to pay in an online questionnaire after the consumption. Furthermore, the consumers answered questions regarding their attitudes concerning health, convenience and functional food. Sensory evaluation by a trained panel was performed on the meals using generic descriptive analysis. Mean scores for both meals were consistently in favor of health claim labels for all questions. Group differences in attitudes towards health, convenience and functional foods were not found significant. The results of this study will support functional food development and provide understanding on how receptive consumers are toward information conveyed by health claims.

KW - health claims

KW - nutrition claims

KW - consumer behavior

KW - functional foods

KW - omega-3

M3 - Conference Abstract

ER -

Hauksson PA, Sveinsdottir K, Pennanen K, Björnsson F, Martinsdottir E. Health and nutrition claims' effects on consumer perception of omega-3 enriched convenience meals. 2015. Abstract from 5th Trans-Atlantic Fisheries Technology conference, TAFT 2015
, Nantes, France.