Abstract
Health and nutrition claims are effectively used by food
manufacturers to communicate health benefits, but such
claims do not necessarily make products more appealing
from the consumers' perspective. The aim of this study
was to evaluate consumers' perception of omega-3 enriched
ready meals with and without health and nutrition claims
on the packaging label.
Participants (n=117) evaluated omega-3 enriched ready
meals in a home-use-test. They were randomly assigned
into two groups and received two different types of
enriched ready meals (fish, vegetable) to be consumed
within one week. One group received meals with
conventional labels while the second group had labels
with nutrition claims stating high content of omega-3
fatty acids with related health claims. The respondents
answered questions on overall liking, perceived health
benefits, product attractiveness and their willingness to
pay in an online questionnaire after the consumption.
Furthermore, the consumers answered questions regarding
their attitudes concerning health, convenience and
functional food. Sensory evaluation by a trained panel
was performed on the meals using generic descriptive
analysis.
Mean scores for both meals were consistently in favor of
health claim labels for all questions. Group differences
in attitudes towards health, convenience and functional
foods were not found significant.
The results of this study will support functional food
development and provide understanding on how receptive
consumers are toward information conveyed by health
claims.
Original language | English |
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Publication status | Published - 2015 |
Event | 5th Trans-Atlantic Fisheries Technology conference, TAFT 2015 : 45th WEFTA meeting - Nantes, France Duration: 12 Oct 2015 → 15 Oct 2015 |
Conference
Conference | 5th Trans-Atlantic Fisheries Technology conference, TAFT 2015 |
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Abbreviated title | TAFT 2015 |
Country/Territory | France |
City | Nantes |
Period | 12/10/15 → 15/10/15 |
Keywords
- health claims
- nutrition claims
- consumer behavior
- functional foods
- omega-3