TY - JOUR
T1 - Holistic approach to a successful market implementation of active and intelligent food packaging
AU - Tiekstra, Sanne
AU - Dopico-Parada, Ana
AU - Koivula, Hanna
AU - Lahti, Johanna
AU - Buntinx, Mieke
N1 - Funding Information:
This research was funded by the European Cooperation in Science and Technology, COST action FP1405, Active and intelligent fiber-based packaging, innovation, and market introduction (ActInPak). The APC was funded by the University of Hasselt.
Publisher Copyright:
© 2021 by the authors. Licensee MDPI, Basel, Switzerland.
PY - 2021/2
Y1 - 2021/2
N2 - Market implementation of active and intelligent packaging (AIP) technologies specifically for fiber-based food packaging can be hindered by various factors. This paper highlights those from a social, economic, environmental, and legislative point of view, and elaborates upon the following aspects mainly related to interactions among food packaging value chain stakeholders: (i) market drivers that affect developments, (ii) the gap between science and industry, (iii) the gap between legislation and practice, (iv) cooperation between the producing stakeholders within the value chain, and (v) the gap between the industry and consumers. We perceive these as the most influential aspects in successful market implementation at a socioeconomic level. The findings are supported by results from quantitative studies analyzing consumer buying expectations about active and intelligent packaging (value perception of packaging functions, intentions to purchase AIP, and willingness to pay more) executed in 16 European countries. Finally, in this paper, we discuss approaches that could direct future activities in the field towards industrial implementation.
AB - Market implementation of active and intelligent packaging (AIP) technologies specifically for fiber-based food packaging can be hindered by various factors. This paper highlights those from a social, economic, environmental, and legislative point of view, and elaborates upon the following aspects mainly related to interactions among food packaging value chain stakeholders: (i) market drivers that affect developments, (ii) the gap between science and industry, (iii) the gap between legislation and practice, (iv) cooperation between the producing stakeholders within the value chain, and (v) the gap between the industry and consumers. We perceive these as the most influential aspects in successful market implementation at a socioeconomic level. The findings are supported by results from quantitative studies analyzing consumer buying expectations about active and intelligent packaging (value perception of packaging functions, intentions to purchase AIP, and willingness to pay more) executed in 16 European countries. Finally, in this paper, we discuss approaches that could direct future activities in the field towards industrial implementation.
KW - Active packaging
KW - Bioeconomy
KW - Consumer’s perception
KW - Fiber-based packaging
KW - Food packaging value chain
KW - Intelligent packaging
KW - Socioeconomic roadmap
KW - Sustainable food packaging
UR - http://www.scopus.com/inward/record.url?scp=85102430995&partnerID=8YFLogxK
U2 - 10.3390/foods10020465
DO - 10.3390/foods10020465
M3 - Article
AN - SCOPUS:85102430995
SN - 2304-8158
VL - 10
SP - 1
EP - 22
JO - Foods
JF - Foods
IS - 2
M1 - 465
ER -