How MyData is Transforming the Business Models for Health Insurance Companies

Marika Iivari, Minna Pikkarainen, Timo Koivumäki

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    2 Citations (Scopus)

    Abstract

    This paper discusses the potential impacts of MyData in healthcare business, more precisely occupational health insurance companies, and how the coming of MyData will transform the business models and the whole logic of value creation and capture of health insurance businesses. These companies have traditionally acted alone and relied on organization-centric business models. Through an empirical study, we demonstrate how these organizations are now heading towards acting as active members of collaborative health service ecosystems.
    Original languageEnglish
    Title of host publicationCollaboration in a Data-Rich World
    Subtitle of host publicationPRO-VE 2017
    EditorsHamideh Afsarmanesh, Luis M. Camarinha-Matos, Rosanna Fornasiero
    Place of PublicationCham
    PublisherSpringer
    Pages323-332
    ISBN (Electronic)978-3-319-65151-4
    ISBN (Print)978-3-319-65150-7, 978-3-319-87959-8
    DOIs
    Publication statusPublished - 2017
    MoE publication typeA4 Article in a conference publication
    Event18th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2017 - Vicenza, Italy
    Duration: 18 Sep 201720 Sep 2017

    Publication series

    SeriesIFIP Advances in Information and Communication Technology
    Volume506
    ISSN1868-4238

    Conference

    Conference18th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2017
    Abbreviated titlePRO-VE 2017
    Country/TerritoryItaly
    CityVicenza
    Period18/09/1720/09/17

    Keywords

    • business model
    • my data
    • personal data
    • occupational health
    • insurance business

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