How MyData is Transforming the Business Models for Health Insurance Companies

Marika Iivari, Minna Pikkarainen, Timo Koivumäki

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

2 Citations (Scopus)

Abstract

This paper discusses the potential impacts of MyData in healthcare business, more precisely occupational health insurance companies, and how the coming of MyData will transform the business models and the whole logic of value creation and capture of health insurance businesses. These companies have traditionally acted alone and relied on organization-centric business models. Through an empirical study, we demonstrate how these organizations are now heading towards acting as active members of collaborative health service ecosystems.
Original languageEnglish
Title of host publicationCollaboration in a Data-Rich World
Subtitle of host publicationPRO-VE 2017
EditorsHamideh Afsarmanesh, Luis M. Camarinha-Matos, Rosanna Fornasiero
PublisherSpringer
Pages323-332
Number of pages10
ISBN (Print)978-3-319-65150-7, 978-3-319-65151-4
DOIs
Publication statusPublished - 2017
MoE publication typeA4 Article in a conference publication
Event18th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2017 - Vicenza, Italy
Duration: 18 Sep 201720 Sep 2017

Publication series

SeriesIFIP Advances in Information and Communication Technology
Volume506
ISSN1868-4238

Conference

Conference18th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2017
Abbreviated titlePRO-VE 2017
CountryItaly
CityVicenza
Period18/09/1720/09/17

Keywords

  • business model
  • my data
  • personal data
  • occupational health
  • insurance business

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