How to Attract Customers to Innovate in an Online Community Maintained by a Company

Maria Antikainen, Mikko Ahonen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007
Place of PublicationTampere
PublisherTampere University of Technology
ISBN (Print)978-952-15-1886-7, 978-951-39-3003-5
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

Keywords

  • online communities
  • open innovation
  • crowdsourcing
  • attraction
  • broker
  • creativity

Cite this

Antikainen, M., & Ahonen, M. (2008). How to Attract Customers to Innovate in an Online Community Maintained by a Company. In Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007 Tampere: Tampere University of Technology.
Antikainen, Maria ; Ahonen, Mikko. / How to Attract Customers to Innovate in an Online Community Maintained by a Company. Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007. Tampere : Tampere University of Technology, 2008.
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Antikainen, M & Ahonen, M 2008, How to Attract Customers to Innovate in an Online Community Maintained by a Company. in Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007. Tampere University of Technology, Tampere.

How to Attract Customers to Innovate in an Online Community Maintained by a Company. / Antikainen, Maria; Ahonen, Mikko.

Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007. Tampere : Tampere University of Technology, 2008.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

TY - GEN

T1 - How to Attract Customers to Innovate in an Online Community Maintained by a Company

AU - Antikainen, Maria

AU - Ahonen, Mikko

N1 - CA2: tk103

PY - 2008

Y1 - 2008

KW - online communities

KW - open innovation

KW - crowdsourcing

KW - attraction

KW - broker

KW - creativity

M3 - Conference article in proceedings

SN - 978-952-15-1886-7

SN - 978-951-39-3003-5

BT - Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007

PB - Tampere University of Technology

CY - Tampere

ER -

Antikainen M, Ahonen M. How to Attract Customers to Innovate in an Online Community Maintained by a Company. In Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007. Tampere: Tampere University of Technology. 2008