How to Attract Customers to Innovate in an Online Community Maintained by a Company

Maria Antikainen, Mikko Ahonen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007
Place of Publication	Tampere
Publisher	Tampere University of Technology
ISBN (Print)	978-952-15-1886-7, 978-951-39-3003-5
Publication status	Published - 2008
MoE publication type	A4 Article in a conference publication

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "How to Attract Customers to Innovate in an Online Community Maintained by a Company",

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author = "Maria Antikainen and Mikko Ahonen",

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AU - Ahonen, Mikko

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KW - online communities

KW - open innovation

KW - crowdsourcing

KW - attraction

KW - broker

KW - creativity

M3 - Conference article in proceedings

SN - 978-952-15-1886-7

SN - 978-951-39-3003-5

BT - Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007

PB - Tampere University of Technology

CY - Tampere

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