How to Attract Customers to Innovate in an Online Community Maintained by a Company

Maria Antikainen, Mikko Ahonen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007
    Place of PublicationTampere
    PublisherTampere University of Technology
    ISBN (Print)978-952-15-1886-7, 978-951-39-3003-5
    Publication statusPublished - 2008
    MoE publication typeA4 Article in a conference publication


    • online communities
    • open innovation
    • crowdsourcing
    • attraction
    • broker
    • creativity

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