How to Attract Customers to Innovate in an Online Community Maintained by a Company

Maria Antikainen, Mikko Ahonen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007
Place of Publication	Tampere
Publisher	Tampere University of Technology
ISBN (Print)	978-952-15-1886-7, 978-951-39-3003-5
Publication status	Published - 2008
MoE publication type	A4 Article in a conference publication

Keywords

@inproceedings{cfef95ea515a4e4db5c6c088080da0d9,

title = "How to Attract Customers to Innovate in an Online Community Maintained by a Company",

keywords = "online communities, open innovation, crowdsourcing, attraction, broker, creativity",

author = "Maria Antikainen and Mikko Ahonen",

note = "CA2: tk103",

year = "2008",

language = "English",

isbn = "978-952-15-1886-7",

booktitle = "Proceedings of EBRF 2007, Jyv{\"a}skyl{\"a}, 26 - 27 September 2007",

publisher = "Tampere University of Technology",

address = "Finland",

}

TY - GEN

T1 - How to Attract Customers to Innovate in an Online Community Maintained by a Company

AU - Antikainen, Maria

AU - Ahonen, Mikko

N1 - CA2: tk103

PY - 2008

Y1 - 2008

KW - online communities

KW - open innovation

KW - crowdsourcing

KW - attraction

KW - broker

KW - creativity

M3 - Conference article in proceedings

SN - 978-952-15-1886-7

SN - 978-951-39-3003-5

BT - Proceedings of EBRF 2007, Jyväskylä, 26 - 27 September 2007

PB - Tampere University of Technology

CY - Tampere

ER -