How to co-create local food products and services with consumers?

Maria Antikainen, Marketta Niemelä

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

    Abstract

    Local food supports local finance, employment, and cultural traditions. Local food producers often have limited resources to invest in R&D and their risk-taking ability is low. Earlier studies indicate that utilising the user's creativity and innovation capability has a lot of potential for new product development and service design. For local food producers social media offers cost-efficient possibilities for involving customers into the product and service development. The aim of the study is to find out how to co-create local food products with consumers. The study is dyadic taking both consumers' and producer's perspectives. The results indicate that consumers are interested in having long-term relationships with producers. They are motivated to participate into the development process because of the possibility to gain better products, possibility to learn and gain new insights. Producers are already using social media, and next logical step would be utilising social media in co-creation process.
    Original languageEnglish
    Title of host publicationProceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014
    PublisherInternational Society for Professional Innovation Management ISPIM
    ISBN (Print)978-952-265-590-5
    Publication statusPublished - 2014
    MoE publication typeB3 Non-refereed article in conference proceedings
    EventXXV ISPIM Conference: Innovation for Sustainable Economy & Society - Dublin, Ireland
    Duration: 8 Jun 201411 Jun 2014

    Conference

    ConferenceXXV ISPIM Conference: Innovation for Sustainable Economy & Society
    Abbreviated titleISPIM 2014
    CountryIreland
    CityDublin
    Period8/06/1411/06/14

    Fingerprint

    Local food
    Food products
    Food service
    Social media
    Resources
    New product development
    Development process
    Co-creation
    Creativity
    Risk taking
    Logic
    Service development
    Long-term relationships
    Service design
    Product development
    Local finance
    Costs
    Innovation capability

    Keywords

    • open innovation
    • sustainability

    Cite this

    Antikainen, M., & Niemelä, M. (2014). How to co-create local food products and services with consumers? In Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014 International Society for Professional Innovation Management ISPIM.
    Antikainen, Maria ; Niemelä, Marketta. / How to co-create local food products and services with consumers?. Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014. International Society for Professional Innovation Management ISPIM, 2014.
    @inproceedings{ceb9d96650364620974a32c188cd6970,
    title = "How to co-create local food products and services with consumers?",
    abstract = "Local food supports local finance, employment, and cultural traditions. Local food producers often have limited resources to invest in R&D and their risk-taking ability is low. Earlier studies indicate that utilising the user's creativity and innovation capability has a lot of potential for new product development and service design. For local food producers social media offers cost-efficient possibilities for involving customers into the product and service development. The aim of the study is to find out how to co-create local food products with consumers. The study is dyadic taking both consumers' and producer's perspectives. The results indicate that consumers are interested in having long-term relationships with producers. They are motivated to participate into the development process because of the possibility to gain better products, possibility to learn and gain new insights. Producers are already using social media, and next logical step would be utilising social media in co-creation process.",
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    Antikainen, M & Niemelä, M 2014, How to co-create local food products and services with consumers? in Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014. International Society for Professional Innovation Management ISPIM, XXV ISPIM Conference: Innovation for Sustainable Economy & Society, Dublin, Ireland, 8/06/14.

    How to co-create local food products and services with consumers? / Antikainen, Maria; Niemelä, Marketta.

    Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014. International Society for Professional Innovation Management ISPIM, 2014.

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

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    T1 - How to co-create local food products and services with consumers?

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    AU - Niemelä, Marketta

    N1 - Open only to members. Project code: 85940

    PY - 2014

    Y1 - 2014

    N2 - Local food supports local finance, employment, and cultural traditions. Local food producers often have limited resources to invest in R&D and their risk-taking ability is low. Earlier studies indicate that utilising the user's creativity and innovation capability has a lot of potential for new product development and service design. For local food producers social media offers cost-efficient possibilities for involving customers into the product and service development. The aim of the study is to find out how to co-create local food products with consumers. The study is dyadic taking both consumers' and producer's perspectives. The results indicate that consumers are interested in having long-term relationships with producers. They are motivated to participate into the development process because of the possibility to gain better products, possibility to learn and gain new insights. Producers are already using social media, and next logical step would be utilising social media in co-creation process.

    AB - Local food supports local finance, employment, and cultural traditions. Local food producers often have limited resources to invest in R&D and their risk-taking ability is low. Earlier studies indicate that utilising the user's creativity and innovation capability has a lot of potential for new product development and service design. For local food producers social media offers cost-efficient possibilities for involving customers into the product and service development. The aim of the study is to find out how to co-create local food products with consumers. The study is dyadic taking both consumers' and producer's perspectives. The results indicate that consumers are interested in having long-term relationships with producers. They are motivated to participate into the development process because of the possibility to gain better products, possibility to learn and gain new insights. Producers are already using social media, and next logical step would be utilising social media in co-creation process.

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    KW - sustainability

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    BT - Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014

    PB - International Society for Professional Innovation Management ISPIM

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    Antikainen M, Niemelä M. How to co-create local food products and services with consumers? In Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014. International Society for Professional Innovation Management ISPIM. 2014