How to co-create local food products and services with consumers?

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

Local food supports local finance, employment, and cultural traditions. Local food producers often have limited resources to invest in R&D and their risk-taking ability is low. Earlier studies indicate that utilising the user's creativity and innovation capability has a lot of potential for new product development and service design. For local food producers social media offers cost-efficient possibilities for involving customers into the product and service development. The aim of the study is to find out how to co-create local food products with consumers. The study is dyadic taking both consumers' and producer's perspectives. The results indicate that consumers are interested in having long-term relationships with producers. They are motivated to participate into the development process because of the possibility to gain better products, possibility to learn and gain new insights. Producers are already using social media, and next logical step would be utilising social media in co-creation process.
Original languageEnglish
Title of host publicationProceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014
PublisherInternational Society for Professional Innovation Management ISPIM
ISBN (Print)978-952-265-590-5
Publication statusPublished - 2014
MoE publication typeB3 Non-refereed article in conference proceedings
EventXXV ISPIM Conference: Innovation for Sustainable Economy & Society - Dublin, Ireland
Duration: 8 Jun 201411 Jun 2014

Conference

ConferenceXXV ISPIM Conference: Innovation for Sustainable Economy & Society
Abbreviated titleISPIM 2014
CountryIreland
CityDublin
Period8/06/1411/06/14

Fingerprint

Local food
Food products
Food service
Social media
Resources
New product development
Development process
Co-creation
Creativity
Risk taking
Logic
Service development
Long-term relationships
Service design
Product development
Local finance
Costs
Innovation capability

Keywords

  • open innovation
  • sustainability

Cite this

Antikainen, M., & Niemelä, M. (2014). How to co-create local food products and services with consumers? In Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014 International Society for Professional Innovation Management ISPIM.
Antikainen, Maria ; Niemelä, Marketta. / How to co-create local food products and services with consumers?. Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014. International Society for Professional Innovation Management ISPIM, 2014.
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Antikainen, M & Niemelä, M 2014, How to co-create local food products and services with consumers? in Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014. International Society for Professional Innovation Management ISPIM, XXV ISPIM Conference: Innovation for Sustainable Economy & Society, Dublin, Ireland, 8/06/14.

How to co-create local food products and services with consumers? / Antikainen, Maria; Niemelä, Marketta.

Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014. International Society for Professional Innovation Management ISPIM, 2014.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

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T1 - How to co-create local food products and services with consumers?

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AU - Niemelä, Marketta

N1 - Open only to members. Project code: 85940

PY - 2014

Y1 - 2014

N2 - Local food supports local finance, employment, and cultural traditions. Local food producers often have limited resources to invest in R&D and their risk-taking ability is low. Earlier studies indicate that utilising the user's creativity and innovation capability has a lot of potential for new product development and service design. For local food producers social media offers cost-efficient possibilities for involving customers into the product and service development. The aim of the study is to find out how to co-create local food products with consumers. The study is dyadic taking both consumers' and producer's perspectives. The results indicate that consumers are interested in having long-term relationships with producers. They are motivated to participate into the development process because of the possibility to gain better products, possibility to learn and gain new insights. Producers are already using social media, and next logical step would be utilising social media in co-creation process.

AB - Local food supports local finance, employment, and cultural traditions. Local food producers often have limited resources to invest in R&D and their risk-taking ability is low. Earlier studies indicate that utilising the user's creativity and innovation capability has a lot of potential for new product development and service design. For local food producers social media offers cost-efficient possibilities for involving customers into the product and service development. The aim of the study is to find out how to co-create local food products with consumers. The study is dyadic taking both consumers' and producer's perspectives. The results indicate that consumers are interested in having long-term relationships with producers. They are motivated to participate into the development process because of the possibility to gain better products, possibility to learn and gain new insights. Producers are already using social media, and next logical step would be utilising social media in co-creation process.

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BT - Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014

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Antikainen M, Niemelä M. How to co-create local food products and services with consumers? In Proceedings of the XXV ISPIM Conference - Innovation for Sustainable Economy & Society, ISPIM 2014. International Society for Professional Innovation Management ISPIM. 2014