How to co-create local food products with consumers?

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Local food supports local finance, employment and cultural traditions. Local food producers often have limited resources to invest in R&D, and their risk-taking ability is low. Earlier studies in the online community context indicate that utilising the user's creativity and innovation capability has a great deal of potential for new product development and service design. For local food producers, social media offers cost-efficient opportunities for involving customers in product and service development. The aim of the study is to explore the potential of a co-creation approach for local food producers and how to engage consumers in that co-creation. The study is dyadic, taking both the consumers' and producers' perspectives. The results indicate that consumers seem to be interested in having long-term relationships with producers. Their motivations to participate in co-creation processes were found to be mostly related to the possibility of producing better products and of learning and gaining new insights. The producers who participated in our study have already taken the first steps in using social media, and the next logical step would be utilising social media in the co-creation process.
Original languageEnglish
Pages (from-to)71-89
Number of pages19
JournalInternational Journal of Technology Marketing
Volume12
Issue number1
DOIs
Publication statusPublished - 1 Jan 2017
MoE publication typeA1 Journal article-refereed

Fingerprint

Finance
Product development
Innovation
Local food
Food products
Costs
Co-creation
Social media
Resources
New product development
Creativity
Risk taking
Logic
Service development
Long-term relationships
Service design
Online communities
Local finance
Innovation capability

Keywords

  • co-creation
  • local food
  • new product development
  • open innovation
  • social media
  • case study
  • consumer
  • co-development
  • co-design
  • user involvement
  • sustainability

Cite this

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title = "How to co-create local food products with consumers?",
abstract = "Local food supports local finance, employment and cultural traditions. Local food producers often have limited resources to invest in R&D, and their risk-taking ability is low. Earlier studies in the online community context indicate that utilising the user's creativity and innovation capability has a great deal of potential for new product development and service design. For local food producers, social media offers cost-efficient opportunities for involving customers in product and service development. The aim of the study is to explore the potential of a co-creation approach for local food producers and how to engage consumers in that co-creation. The study is dyadic, taking both the consumers' and producers' perspectives. The results indicate that consumers seem to be interested in having long-term relationships with producers. Their motivations to participate in co-creation processes were found to be mostly related to the possibility of producing better products and of learning and gaining new insights. The producers who participated in our study have already taken the first steps in using social media, and the next logical step would be utilising social media in the co-creation process.",
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How to co-create local food products with consumers? / Antikainen, Maria; Niemelä, Marketta.

In: International Journal of Technology Marketing, Vol. 12, No. 1, 01.01.2017, p. 71-89.

Research output: Contribution to journalArticleScientificpeer-review

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