TY - BOOK
T1 - Hybridmedia as a tool to deliver personalised product-specific information about food
T2 - Report of the TIVIK project
AU - Södergård, Caj
AU - Lähteenmäki, Liisa
AU - Ottelin, Anne-Mari
AU - Kuosmanen, Johanna
AU - Kallio, Merja
AU - Laarni, Jari
AU - Juurikko, Seppo
A2 - Järvinen, Timo
N1 - Project code: T3SU00068
PY - 2005
Y1 - 2005
N2 - Consumers wish to have more information on the possible health effects
of foods. Personalised self-relevant nutrition information is more appealing
to individuals than messages that give general advice. Current package
labels can be insufficient or troublesome to read, but other sources of
information may not be accessible when the actual need appears. In the TIVIK
project (A context-based personalized information system for delivering
product information to the consumer) a pilot system was developed to deliver
personalised food product-specific information to the consumer. The mobile
application developed in the project utilises wireless Internet, camera
phones and food packages. The consumer can collect the information
independent of time and location. A barcode reader software application was
also created and patented in the project. This transforms a camera phone into
a barcode reader device. TIVIK can also be used with a PC's web browser.
The nutritional information provided by TIVIK is displayed according to
portion size. TIVIK has services for comparing products, creating a
favourites list, maintaining a food diary, using an exercise calculator, and
so on. The consumer can also search the food database using various
criteria; he or she can read instructions and background information related
to food and nutrition. The pilot system was developed for two user groups -
those managing their weight and those suffering from lactose intolerance -
but the system can be easily broadened to include other personalised user
groups as well. The system has around 700 products in its database. The
system was tried in the Helsinki area and Kuopio with a field trial that
lasted between two and four weeks. The participants (N = 100) liked the basic
idea of the system, and the information based on one's own food choices was
regarded as appealing and rewarding. The PC application was evaluated as
motivating and easy to use. The food diary for daily food intake and the
exercise calculator that could transform the consumed calories into the time
needed to expend them in different physical activities or vice versa were
the most appreciated features of the system. The preferred location for using
the system was at home with the PC. The use of a mobile device was
perceived as troublesome and the small number of products in the database
restricted the usability. Alternative business models for commercialising the
system were developed within the project. The models are based on an
independent earning logic, societal benefit and a private database. Improved
technical usability and establishing an adequate database are the
prerequisites for commercialising the system.
AB - Consumers wish to have more information on the possible health effects
of foods. Personalised self-relevant nutrition information is more appealing
to individuals than messages that give general advice. Current package
labels can be insufficient or troublesome to read, but other sources of
information may not be accessible when the actual need appears. In the TIVIK
project (A context-based personalized information system for delivering
product information to the consumer) a pilot system was developed to deliver
personalised food product-specific information to the consumer. The mobile
application developed in the project utilises wireless Internet, camera
phones and food packages. The consumer can collect the information
independent of time and location. A barcode reader software application was
also created and patented in the project. This transforms a camera phone into
a barcode reader device. TIVIK can also be used with a PC's web browser.
The nutritional information provided by TIVIK is displayed according to
portion size. TIVIK has services for comparing products, creating a
favourites list, maintaining a food diary, using an exercise calculator, and
so on. The consumer can also search the food database using various
criteria; he or she can read instructions and background information related
to food and nutrition. The pilot system was developed for two user groups -
those managing their weight and those suffering from lactose intolerance -
but the system can be easily broadened to include other personalised user
groups as well. The system has around 700 products in its database. The
system was tried in the Helsinki area and Kuopio with a field trial that
lasted between two and four weeks. The participants (N = 100) liked the basic
idea of the system, and the information based on one's own food choices was
regarded as appealing and rewarding. The PC application was evaluated as
motivating and easy to use. The food diary for daily food intake and the
exercise calculator that could transform the consumed calories into the time
needed to expend them in different physical activities or vice versa were
the most appreciated features of the system. The preferred location for using
the system was at home with the PC. The use of a mobile device was
perceived as troublesome and the small number of products in the database
restricted the usability. Alternative business models for commercialising the
system were developed within the project. The models are based on an
independent earning logic, societal benefit and a private database. Improved
technical usability and establishing an adequate database are the
prerequisites for commercialising the system.
KW - nutritional information
KW - personalized information systems
KW - health effects of food
M3 - Report
SN - 951-38-6728-5
T3 - VTT Tiedotteita - Meddelanden - Research Notes
BT - Hybridmedia as a tool to deliver personalised product-specific information about food
PB - VTT Technical Research Centre of Finland
CY - Espoo
ER -