ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement

Gabriella Laatikainen; Alexander Semenov; Yixin Zhang; Pekka Abrahamsson

doi:10.1007/978-3-030-58858-8_4

ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement

Gabriella Laatikainen (Corresponding author), Alexander Semenov, Yixin Zhang, Pekka Abrahamsson

Not published at VTT

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Abstract

Blockchain technologies provide means to develop services that are secure, transparent and efficient by nature. Unsurprisingly, the emerging business opportunities has gained a lot of interest that is realized in form of successful Initial Coin Offerings (ICOs) that are able to raise billions of USD through crowdfunding campaign. In this exploratory research we study 91 ICOs through content analysis in order to investigate the special characteristics of ICO crowdfunding as business models towards the possible investors. We found that ICOs can be described through (1) the model for providing incentives for investment, (2) the pricing strategy, (3) the token strategy and (4) the activities for crowd involvement in value co-creation.

Original language	English
Title of host publication	Agile Processes in Software Engineering and Extreme Programming – Workshops
Subtitle of host publication	XP 2020 Workshops, Copenhagen, Denmark, June 8–12, 2020, Revised Selected Papers
Publisher	Springer
Pages	32-40
Number of pages	9
ISBN (Electronic)	978-3-030-58858-8
ISBN (Print)	978-3-030-58857-1
DOIs	https://doi.org/10.1007/978-3-030-58858-8_4
Publication status	Published - 2020
MoE publication type	A4 Article in a conference publication

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10.1007/978-3-030-58858-8_4

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Laatikainen, G., Semenov, A., Zhang, Y., & Abrahamsson, P. (2020). ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement. In Agile Processes in Software Engineering and Extreme Programming – Workshops: XP 2020 Workshops, Copenhagen, Denmark, June 8–12, 2020, Revised Selected Papers (pp. 32-40). Springer. https://doi.org/10.1007/978-3-030-58858-8_4

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title = "ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement",

abstract = "Blockchain technologies provide means to develop services that are secure, transparent and efficient by nature. Unsurprisingly, the emerging business opportunities has gained a lot of interest that is realized in form of successful Initial Coin Offerings (ICOs) that are able to raise billions of USD through crowdfunding campaign. In this exploratory research we study 91 ICOs through content analysis in order to investigate the special characteristics of ICO crowdfunding as business models towards the possible investors. We found that ICOs can be described through (1) the model for providing incentives for investment, (2) the pricing strategy, (3) the token strategy and (4) the activities for crowd involvement in value co-creation.",

author = "Gabriella Laatikainen and Alexander Semenov and Yixin Zhang and Pekka Abrahamsson",

year = "2020",

doi = "10.1007/978-3-030-58858-8_4",

language = "English",

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Laatikainen, G, Semenov, A, Zhang, Y & Abrahamsson, P 2020, ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement. in Agile Processes in Software Engineering and Extreme Programming – Workshops: XP 2020 Workshops, Copenhagen, Denmark, June 8–12, 2020, Revised Selected Papers. Springer, pp. 32-40. https://doi.org/10.1007/978-3-030-58858-8_4

ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement. / Laatikainen, Gabriella (Corresponding author); Semenov, Alexander; Zhang, Yixin et al.
Agile Processes in Software Engineering and Extreme Programming – Workshops: XP 2020 Workshops, Copenhagen, Denmark, June 8–12, 2020, Revised Selected Papers. Springer, 2020. p. 32-40.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement

AU - Laatikainen, Gabriella

AU - Semenov, Alexander

AU - Zhang, Yixin

AU - Abrahamsson, Pekka

PY - 2020

Y1 - 2020

N2 - Blockchain technologies provide means to develop services that are secure, transparent and efficient by nature. Unsurprisingly, the emerging business opportunities has gained a lot of interest that is realized in form of successful Initial Coin Offerings (ICOs) that are able to raise billions of USD through crowdfunding campaign. In this exploratory research we study 91 ICOs through content analysis in order to investigate the special characteristics of ICO crowdfunding as business models towards the possible investors. We found that ICOs can be described through (1) the model for providing incentives for investment, (2) the pricing strategy, (3) the token strategy and (4) the activities for crowd involvement in value co-creation.

AB - Blockchain technologies provide means to develop services that are secure, transparent and efficient by nature. Unsurprisingly, the emerging business opportunities has gained a lot of interest that is realized in form of successful Initial Coin Offerings (ICOs) that are able to raise billions of USD through crowdfunding campaign. In this exploratory research we study 91 ICOs through content analysis in order to investigate the special characteristics of ICO crowdfunding as business models towards the possible investors. We found that ICOs can be described through (1) the model for providing incentives for investment, (2) the pricing strategy, (3) the token strategy and (4) the activities for crowd involvement in value co-creation.

U2 - 10.1007/978-3-030-58858-8_4

DO - 10.1007/978-3-030-58858-8_4

M3 - Conference article in proceedings

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EP - 40

BT - Agile Processes in Software Engineering and Extreme Programming – Workshops

PB - Springer

ER -

ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement

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