ICT-based service encounters as an innovation arena

Hannamaija Määttä, Inka Lappalainen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

    Abstract

    The digitalization of services has been increasing rapidly during the recent years. Thus there is a call for service innovations, across industries in order to utilize the various potentials it offers from the perspectives of different beneficiaries. Simul-taneously the research on service encounters has been shifted towards examining ICT-based service encounters, which is yet a greatly under-researched area. This paper examines ICT-based service encounters as an arena for continuous innova-tion. It elaborates the existing categorisation of ICT-based service encounters and examines the ICT-based face-to-face encounters from the perspective of value ex-pectations of different actors and the alternative innovation logics. By providing preliminary empirical illustrations from an insurance context this paper contributes to bridging the acknowledged research gap between theory and empirical ev-idence in this topical research area.
    Original languageEnglish
    Title of host publicationThe 25th Annual RESER Conference
    Subtitle of host publicationInnovative Services in the 21st Century
    Place of PublicationRoskilde
    PublisherEuropean Association for Research on Services RESER
    ISBN (Print)978-87-7349-921-4
    Publication statusPublished - 2015
    MoE publication typeB3 Non-refereed article in conference proceedings
    Event25th Annual RESER Conference, Innovative Services in the 21st Century, RESER 2015 - Copenhagen, Denmark
    Duration: 10 Sep 201512 Sep 2015
    Conference number: 25

    Conference

    Conference25th Annual RESER Conference, Innovative Services in the 21st Century, RESER 2015
    Abbreviated titleRESER 2015
    CountryDenmark
    CityCopenhagen
    Period10/09/1512/09/15

    Keywords

    • service innovation
    • S-D logic
    • ICT
    • service encounters
    • value co-creation
    • value expectations
    • innovation logic

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  • Cite this

    Määttä, H., & Lappalainen, I. (2015). ICT-based service encounters as an innovation arena. In The 25th Annual RESER Conference: Innovative Services in the 21st Century European Association for Research on Services RESER. http://ruconf.ruc.dk/ocs_pics/RESER2015/RESER2015_Proceedings.pdf