Identifying New Opportunities

Tuija Rantala, Leena Jokinen, Toni Ahlqvist, Jouko Myllyoja, Minna Räikkönen

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Abstract

Opportunity management covers both the recognition and the evaluation of potential new business. The focus is on opportunity identification in the contexts of innovation management and futures research and foresight. The main aim is to clarify the role of opportunity identification by: 1)Introducing the concept of open innovation and identifying the benefits of opening up the process of creating new business (i.e. bringing fresh viewpoints on the use of outside knowledge) 2)Describing the opportunity identification in companies in terms of where the ideas come from and what companies consider important 3)Clarifying the role of market and technology foresight in opportunity management and proposing two methods for analysing market and technological change.
Original languageEnglish
Title of host publicationM&A as a Strategic Option 
Subtitle of host publicationFrom Opportunities to New Business Creation
EditorsMélanie Hassett, Minna Räikkönen, Tuija Rantala
Place of PublicationHelsinki
PublisherTeknologiainfo Teknova oy
Pages37-58
ISBN (Electronic)978-952-238-098-2, 978-952-238-099-9
ISBN (Print)978-952-238-097-5
Publication statusPublished - 2011
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Fingerprint

Opportunity identification
New business
Technological change
Innovation
Evaluation
Technology foresight
Future research
Management research
Open innovation
Foresight

Keywords

  • M&A
  • mergers and acquisitions
  • new business creation
  • business opportunity
  • open innovation
  • risk
  • uncertainty
  • opportunity management
  • foresight
  • roadmap

Cite this

Rantala, T., Jokinen, L., Ahlqvist, T., Myllyoja, J., & Räikkönen, M. (2011). Identifying New Opportunities. In M. Hassett, M. Räikkönen, & T. Rantala (Eds.), M&A as a Strategic Option : From Opportunities to New Business Creation (pp. 37-58). Helsinki: Teknologiainfo Teknova oy.
Rantala, Tuija ; Jokinen, Leena ; Ahlqvist, Toni ; Myllyoja, Jouko ; Räikkönen, Minna. / Identifying New Opportunities. M&A as a Strategic Option : From Opportunities to New Business Creation. editor / Mélanie Hassett ; Minna Räikkönen ; Tuija Rantala. Helsinki : Teknologiainfo Teknova oy, 2011. pp. 37-58
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Rantala, T, Jokinen, L, Ahlqvist, T, Myllyoja, J & Räikkönen, M 2011, Identifying New Opportunities. in M Hassett, M Räikkönen & T Rantala (eds), M&A as a Strategic Option : From Opportunities to New Business Creation. Teknologiainfo Teknova oy, Helsinki, pp. 37-58.

Identifying New Opportunities. / Rantala, Tuija; Jokinen, Leena; Ahlqvist, Toni; Myllyoja, Jouko; Räikkönen, Minna.

M&A as a Strategic Option : From Opportunities to New Business Creation. ed. / Mélanie Hassett; Minna Räikkönen; Tuija Rantala. Helsinki : Teknologiainfo Teknova oy, 2011. p. 37-58.

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

TY - CHAP

T1 - Identifying New Opportunities

AU - Rantala, Tuija

AU - Jokinen, Leena

AU - Ahlqvist, Toni

AU - Myllyoja, Jouko

AU - Räikkönen, Minna

N1 - Project code: 32744

PY - 2011

Y1 - 2011

N2 - Opportunity management covers both the recognition and the evaluation of potential new business. The focus is on opportunity identification in the contexts of innovation management and futures research and foresight. The main aim is to clarify the role of opportunity identification by: 1)Introducing the concept of open innovation and identifying the benefits of opening up the process of creating new business (i.e. bringing fresh viewpoints on the use of outside knowledge) 2)Describing the opportunity identification in companies in terms of where the ideas come from and what companies consider important 3)Clarifying the role of market and technology foresight in opportunity management and proposing two methods for analysing market and technological change.

AB - Opportunity management covers both the recognition and the evaluation of potential new business. The focus is on opportunity identification in the contexts of innovation management and futures research and foresight. The main aim is to clarify the role of opportunity identification by: 1)Introducing the concept of open innovation and identifying the benefits of opening up the process of creating new business (i.e. bringing fresh viewpoints on the use of outside knowledge) 2)Describing the opportunity identification in companies in terms of where the ideas come from and what companies consider important 3)Clarifying the role of market and technology foresight in opportunity management and proposing two methods for analysing market and technological change.

KW - M&A

KW - mergers and acquisitions

KW - new business creation

KW - business opportunity

KW - open innovation

KW - risk

KW - uncertainty

KW - opportunity management

KW - foresight

KW - roadmap

M3 - Chapter or book article

SN - 978-952-238-097-5

SP - 37

EP - 58

BT - M&A as a Strategic Option 

A2 - Hassett, Mélanie

A2 - Räikkönen, Minna

A2 - Rantala, Tuija

PB - Teknologiainfo Teknova oy

CY - Helsinki

ER -

Rantala T, Jokinen L, Ahlqvist T, Myllyoja J, Räikkönen M. Identifying New Opportunities. In Hassett M, Räikkönen M, Rantala T, editors, M&A as a Strategic Option : From Opportunities to New Business Creation. Helsinki: Teknologiainfo Teknova oy. 2011. p. 37-58