Identifying New Opportunities

Tuija Rantala, Leena Jokinen, Toni Ahlqvist, Jouko Myllyoja, Minna Räikkönen

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleScientificpeer-review


    Opportunity management covers both the recognition and the evaluation of potential new business. The focus is on opportunity identification in the contexts of innovation management and futures research and foresight. The main aim is to clarify the role of opportunity identification by: 1) Introducing the concept of open innovation and identifying the benefits of opening up the process of creating new business (i.e. bringing fresh viewpoints on the use of outside knowledge) 2) Describing the opportunity identification in companies in terms of where the ideas come from and what companies consider important 3) Clarifying the role of market and technology foresight in opportunity management and proposing two methods for analysing market and technological change.
    Original languageEnglish
    Title of host publicationM&A as a Strategic Option 
    Subtitle of host publicationFrom Opportunities to New Business Creation
    EditorsMélanie Hassett, Minna Räikkönen, Tuija Rantala
    Place of PublicationHelsinki
    PublisherTeknologiainfo Teknova oy
    ISBN (Electronic)978-952-238-098-2, 978-952-238-099-9
    ISBN (Print)978-952-238-097-5
    Publication statusPublished - 2011
    MoE publication typeA3 Part of a book or another research book


    • M&A
    • mergers and acquisitions
    • new business creation
    • business opportunity
    • open innovation
    • risk
    • uncertainty
    • opportunity management
    • foresight
    • roadmap


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