@inbook{a78c5e7f280e4ac0ba384edf62ec3ec1,
title = "Identifying New Opportunities",
abstract = "Opportunity management covers both the recognition and the evaluation of potential new business. The focus is on opportunity identification in the contexts of innovation management and futures research and foresight. The main aim is to clarify the role of opportunity identification by: 1) Introducing the concept of open innovation and identifying the benefits of opening up the process of creating new business (i.e. bringing fresh viewpoints on the use of outside knowledge) 2) Describing the opportunity identification in companies in terms of where the ideas come from and what companies consider important 3) Clarifying the role of market and technology foresight in opportunity management and proposing two methods for analysing market and technological change.",
keywords = "M\&A, mergers and acquisitions, new business creation, business opportunity, open innovation, risk, uncertainty, opportunity management, foresight, roadmap",
author = "Tuija Rantala and Leena Jokinen and Toni Ahlqvist and Jouko Myllyoja and Minna R{\"a}ikk{\"o}nen",
note = "Project code: 32744",
year = "2011",
language = "English",
isbn = "978-952-238-097-5",
pages = "37--58",
editor = "M{\'e}lanie Hassett and Minna R{\"a}ikk{\"o}nen and Tuija Rantala",
booktitle = "M\&A as a Strategic Option ",
publisher = "Teknologiainfo Teknova oy",
address = "Finland",
}