Impact Assessment of a Rural Tourism Mobility Service

Jenni Vestinen*, Riina Isola, Minni Haanpää

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

The purpose of this paper is to present an impact assessment of the new Apukka Shuttle Bus service in Finnish Lapland. The service was created to serve both overnight and activity customers at a remote tourist destination. Tourism mobility in rural areas is challenged e.g. by limited services and insufficient information. The new Apukka Shuttle Bus service was aimed to offer an easy and ecological access to a remote destination. The service was created in collaboration between the destination (Apukka Resort), a transport operator (Kutilan liikenne) and a Mobility as a Service operator (Matkahuolto). Based on the results the service has several benefits on user, organizational and societal levels.
Original languageEnglish
Title of host publicationTransport Transitions: Advancing Sustainable and Inclusive Mobility
Subtitle of host publicationProceedings of the 10th TRA Conference, 2024, Dublin, Ireland
PublisherSpringer
Chapter68
Pages515-521
Number of pages7
Volume2
DOIs
Publication statusPublished - 7 Mar 2025
MoE publication typeA4 Article in a conference publication
EventTransport Research Arena TRA2024: Transport Transitions: Advancing sustainable and inclusive mobility - https://traconference.eu/, Dublin, Ireland
Duration: 15 Apr 202418 Apr 2024

Publication series

SeriesTransport Transitions: Advancing Sustainable and Inclusive Mobility
ISSN2196-5544

Conference

ConferenceTransport Research Arena TRA2024
Abbreviated titleTRA
Country/TerritoryIreland
CityDublin
Period15/04/2418/04/24

Funding

The authors gratefully acknowledge Business Finland for enabling and co-financing the FIT ME! (Foreign Individual Travelers’ hospitality and Mobility Ecosystem) project, as well as Apukka Resort, Matkahuolto and Kutilan liikenne for their contribution.

Keywords

  • accessible destination
  • individual traveller
  • mobility service

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