Impact Assessment of a Rural Tourism Mobility Service

  • Jenni Vestinen*
  • , Riina Isola
  • , Minni Haanpää
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

The purpose of this paper is to present an impact assessment of the new Apukka Shuttle Bus service in Finnish Lapland. The service was created to serve both overnight and activity customers at a remote tourist destination. Tourism mobility in rural areas is challenged e.g. by limited services and insufficient information. The new Apukka Shuttle Bus service was aimed to offer an easy and ecological access to a remote destination. The service was created in collaboration between the destination (Apukka Resort), a transport operator (Kutilan liikenne) and a Mobility as a Service operator (Matkahuolto). Based on the results the service has several benefits on user, organizational and societal levels.
Original languageEnglish
Title of host publicationTransport Transitions: Advancing Sustainable and Inclusive Mobility
Subtitle of host publicationProceedings of the 10th TRA Conference, 2024, Dublin, Ireland - Volume 2: Sustainable Transport Development
PublisherSpringer
Chapter68
Pages515-521
Number of pages7
Volume2
ISBN (Electronic)978-3-031-85578-8
ISBN (Print)978-3-031-85577-1
DOIs
Publication statusPublished - 7 Mar 2025
MoE publication typeA4 Article in a conference publication
Event10th Transport Research Arena, TRA 2024 - Dublin, Ireland
Duration: 15 Apr 202418 Apr 2024

Publication series

SeriesLecture Notes in Mobility
ISSN2196-5544

Conference

Conference10th Transport Research Arena, TRA 2024
Abbreviated titleTRA2024
Country/TerritoryIreland
CityDublin
Period15/04/2418/04/24

Funding

The authors gratefully acknowledge Business Finland for enabling and co-financing the FIT ME! (Foreign Individual Travelers’ hospitality and Mobility Ecosystem) project, as well as Apukka Resort, Matkahuolto and Kutilan liikenne for their contribution.

Keywords

  • accessible destination
  • individual traveller
  • mobility service

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