Impacts of Digital Twins: Significance from Sales Perspective

Tuija Rantala (Corresponding author), Kirsi Kokkonen, Lea Hannola

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    Disruptive innovations, data utilization and digital twins have received significant attention in scientific publications in recent years. Complex data-based solutions, for example digital twins, require understanding of the customer’s business and the technological solution. This paper presents a framework for understanding the impacts of digital twins and discusses the sales perspective based on the interview findings. The qualitative interview data included altogether 16 semi-structured interviews from six case companies from the areas of intelligent machine control systems, software solutions, real-time simulation and machine engineering. As a result, the impact of digital twins can be classified in four categories: process change, competition environment change, role chain in value chain, and significant turning point in the market and emerging ecosystems. For example, when the impacts of complex digital twins are for the ecosystem, the importance of customer and ecosystem understanding and generated value is growing.
    Original languageEnglish
    Title of host publicationThe ISPIM Innovation Conference
    Subtitle of host publicationInnovating in Times of Crises
    PublisherLappeenranta University of Technology
    Number of pages8
    ISBN (Electronic)978-952-335-467-8
    Publication statusPublished - 10 Jun 2020
    MoE publication typeA4 Article in a conference publication
    EventXXXI ISPIM Innovation Conference - Online: Innovating in Times of Crises - Virtual, Germany
    Duration: 7 Jun 202010 Jun 2020

    Publication series

    SeriesLUT Scientific and Expertise Publications


    ConferenceXXXI ISPIM Innovation Conference - Online
    Abbreviated titleISPIM Virtual 2020
    Internet address

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