Implementing one-to-one marketing with data mining

Research output: Contribution to journal › Article › Professional

Original language	English
Article number	7
Journal	VTT Information Technology. Research News
Issue number	Dec
Publication status	Published - 2001
MoE publication type	D1 Article in a trade journal

Keywords

@article{c175c9d1837841cabab170cf2905f10f,

title = "Implementing one-to-one marketing with data mining",

keywords = "data mining",

author = "Siv Pensar and Ville Ollikainen",

year = "2001",

language = "English",

journal = "VTT Information Technology. Research News",

issn = "1457-7852",

publisher = "VTT Technical Research Centre of Finland",

number = "Dec",

}