Implementing one-to-one marketing with data mining

Siv Pensar, Ville Ollikainen

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Article number7
JournalVTT Information Technology. Research News
Issue numberDec
Publication statusPublished - 2001
MoE publication typeD1 Article in a trade journal

Keywords

  • data mining

Cite this

@article{c175c9d1837841cabab170cf2905f10f,
title = "Implementing one-to-one marketing with data mining",
keywords = "data mining",
author = "Siv Pensar and Ville Ollikainen",
year = "2001",
language = "English",
journal = "VTT Information Technology. Research News",
issn = "1457-7852",
publisher = "VTT Technical Research Centre of Finland",
number = "Dec",

}

Implementing one-to-one marketing with data mining. / Pensar, Siv; Ollikainen, Ville.

In: VTT Information Technology. Research News, No. Dec, 7, 2001.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Implementing one-to-one marketing with data mining

AU - Pensar, Siv

AU - Ollikainen, Ville

PY - 2001

Y1 - 2001

KW - data mining

M3 - Article

JO - VTT Information Technology. Research News

JF - VTT Information Technology. Research News

SN - 1457-7852

IS - Dec

M1 - 7

ER -