Implementing one-to-one marketing with data mining

Siv Pensar, Ville Ollikainen

    Research output: Contribution to journalArticleProfessional

    Original languageEnglish
    Article number7
    JournalVTT Information Technology. Research News
    Issue numberDec
    Publication statusPublished - 2001
    MoE publication typeD1 Article in a trade journal

    Keywords

    • data mining

    Cite this

    @article{c175c9d1837841cabab170cf2905f10f,
    title = "Implementing one-to-one marketing with data mining",
    keywords = "data mining",
    author = "Siv Pensar and Ville Ollikainen",
    year = "2001",
    language = "English",
    journal = "VTT Information Technology. Research News",
    issn = "1457-7852",
    publisher = "VTT Technical Research Centre of Finland",
    number = "Dec",

    }

    Implementing one-to-one marketing with data mining. / Pensar, Siv; Ollikainen, Ville.

    In: VTT Information Technology. Research News, No. Dec, 7, 2001.

    Research output: Contribution to journalArticleProfessional

    TY - JOUR

    T1 - Implementing one-to-one marketing with data mining

    AU - Pensar, Siv

    AU - Ollikainen, Ville

    PY - 2001

    Y1 - 2001

    KW - data mining

    M3 - Article

    JO - VTT Information Technology. Research News

    JF - VTT Information Technology. Research News

    SN - 1457-7852

    IS - Dec

    M1 - 7

    ER -