Increasing manufacturer's attractiveness in a digitalized distribution network through innovative logistics

Outi Kettunen, Kai Häkkinen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

    Abstract

    Logistics demands are changing rapidly due to digitalization and globalization. How can a manufacturer increase its attractiveness in the eyes of its key dealers and distributors with the help of reorganizing logistics? What kinds of new roles are available for logistics operators? What demands does e-commerce set for manufacturer's logistics?
    Original languageEnglish
    Title of host publicationPOMS 26th Annual Conference
    PublisherProduction and Operations Management Society
    Number of pages7
    Publication statusPublished - 2015
    MoE publication typeB3 Non-refereed article in conference proceedings
    Event26th Annual Production and Operations Management Society Conference, POMS 2015 - Washington, United States
    Duration: 7 May 201511 May 2015
    Conference number: 26
    https://www.pomsmeetings.org/eventsnet/?pr=1&ev=60 (POMS 2015 Annual Conference)

    Conference

    Conference26th Annual Production and Operations Management Society Conference, POMS 2015
    Abbreviated titlePOMS 2015
    CountryUnited States
    CityWashington
    Period7/05/1511/05/15
    Internet address

    Keywords

    • distribution logistics
    • dealer
    • manufacturer

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