Increasing manufacturer's attractiveness in a digitalized distribution network through innovative logistics

Outi Kettunen, Kai Häkkinen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

Logistics demands are changing rapidly due to digitalization and globalization. How can a manufacturer increase its attractiveness in the eyes of its key dealers and distributors with the help of reorganizing logistics? What kinds of new roles are available for logistics operators? What demands does e-commerce set for manufacturer's logistics?
Original languageEnglish
Title of host publicationPOMS 26th Annual Conference
PublisherProduction and Operations Management Society
Number of pages7
Publication statusPublished - 2015
MoE publication typeB3 Non-refereed article in conference proceedings
Event26th Annual Production and Operations Management Society Conference, POMS 2015 - Washington, United States
Duration: 7 May 201511 May 2015
Conference number: 26
https://www.pomsmeetings.org/eventsnet/?pr=1&ev=60 (POMS 2015 Annual Conference)

Conference

Conference26th Annual Production and Operations Management Society Conference, POMS 2015
Abbreviated titlePOMS 2015
CountryUnited States
CityWashington
Period7/05/1511/05/15
Internet address

Fingerprint

Logistics
Attractiveness
Distribution network
Electronic commerce
Dealers
Distributor
Globalization
Operator

Keywords

  • distribution logistics
  • dealer
  • manufacturer

Cite this

Kettunen, O., & Häkkinen, K. (2015). Increasing manufacturer's attractiveness in a digitalized distribution network through innovative logistics. In POMS 26th Annual Conference Production and Operations Management Society.
Kettunen, Outi ; Häkkinen, Kai. / Increasing manufacturer's attractiveness in a digitalized distribution network through innovative logistics. POMS 26th Annual Conference. Production and Operations Management Society, 2015.
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Kettunen, O & Häkkinen, K 2015, Increasing manufacturer's attractiveness in a digitalized distribution network through innovative logistics. in POMS 26th Annual Conference. Production and Operations Management Society, 26th Annual Production and Operations Management Society Conference, POMS 2015, Washington, United States, 7/05/15.

Increasing manufacturer's attractiveness in a digitalized distribution network through innovative logistics. / Kettunen, Outi; Häkkinen, Kai.

POMS 26th Annual Conference. Production and Operations Management Society, 2015.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

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Kettunen O, Häkkinen K. Increasing manufacturer's attractiveness in a digitalized distribution network through innovative logistics. In POMS 26th Annual Conference. Production and Operations Management Society. 2015