Abstract
How to make industrial jobs more attractive?
Digital revolution, green transition and the global shortage of raw materials are rapidly changing industrial work. At the same time, millions of people have quit their jobs since the beginning of the COVID-pandemic and the aging workforce is setting pressures to find young new professionals. How can industrial companies reduce labour shortages, entice people to continue their careers and attract the next generation of workers?
Content
This handbook presents six fictional but realistic employee personas for future industrial dream jobs. By understanding a human-centric approach and utilizing advantages in digitalization, we can create more enjoyable and meaningful industrial jobs for the next generation.
Digital revolution, green transition and the global shortage of raw materials are rapidly changing industrial work. At the same time, millions of people have quit their jobs since the beginning of the COVID-pandemic and the aging workforce is setting pressures to find young new professionals. How can industrial companies reduce labour shortages, entice people to continue their careers and attract the next generation of workers?
Content
This handbook presents six fictional but realistic employee personas for future industrial dream jobs. By understanding a human-centric approach and utilizing advantages in digitalization, we can create more enjoyable and meaningful industrial jobs for the next generation.
| Original language | English |
|---|---|
| Publisher | VTT Technical Research Centre of Finland |
| Number of pages | 10 |
| Publication status | Published - 2022 |
| MoE publication type | D4 Published development or research report or study |