How to make industrial jobs more attractive?
Digital revolution, green transition and the global shortage of raw materials are rapidly changing industrial work. At the same time, millions of people have quit their jobs since the beginning of the COVID-pandemic and the aging workforce is setting pressures to find young new professionals. How can industrial companies reduce labour shortages, entice people to continue their careers and attract the next generation of workers?

This handbook presents six fictional but realistic employee personas for future industrial dream jobs. By understanding a human-centric approach and utilizing advantages in digitalization, we can create more enjoyable and meaningful industrial jobs for the next generation.
Original languageEnglish
PublisherVTT Technical Research Centre of Finland
Number of pages10
Publication statusPublished - 2022
MoE publication typeD4 Published development or research report or study


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