"Innovating Is Fun": Motivations to Participate in Online Open Innovation Communities

Maria Antikainen, Heli Väätäjä

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Online open innovation communities offer customers an environment where they can participate in companies' product and service development. In aim to attract and to commit customers to participate in those communities it is important to understand their motivations to participate. In this empirical case study we focus on exploring and understanding users' motivations to participate in online open innovation communities. The study focuses on three online open innovation communities: CrowdSpirit, FellowForce and Owela. Data was gathered using maintainer interviews and a web survey for members. The results show that intellectual challenges and fun are top motivations to participate. Also interest towards innovation, possibility to influence and creativity were regarded important. Maintainers stated that being in touch with interesting companies is one of the members' motivation factors. Yet, the members in cases did not seem to regard gaining professional benefits and enhancing one's career as central motivator.
    Original languageEnglish
    Title of host publicationProceedinds of the 1st ISPIM Innovation Symposium
    Place of PublicationSingapore
    PublisherInternational Society for Professional Innovation Management ISPIM
    ISBN (Print)978-952-214-665-6
    Publication statusPublished - 2008
    MoE publication typeA4 Article in a conference publication
    Event1st ISPIM Innovation Symposium - Managing Innovation in a Connected World - Singapore, Singapore
    Duration: 14 Dec 200817 Dec 2008

    Conference

    Conference1st ISPIM Innovation Symposium - Managing Innovation in a Connected World
    Abbreviated titleISPIM 2008
    CountrySingapore
    CitySingapore
    Period14/12/0817/12/08

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    Keywords

    • open innovation
    • online communities
    • intermediaries
    • motivation
    • rewarding
    • collaboration
    • case study

    Cite this

    Antikainen, M., & Väätäjä, H. (2008). "Innovating Is Fun": Motivations to Participate in Online Open Innovation Communities. In Proceedinds of the 1st ISPIM Innovation Symposium International Society for Professional Innovation Management ISPIM.