Online open innovation communities offer customers an environment where they can participate in companies' product and service development. In aim to attract and to commit customers to participate in those communities it is important to understand their motivations to participate. In this empirical case study we focus on exploring and understanding users' motivations to participate in online open innovation communities. The study focuses on three online open innovation communities: CrowdSpirit, FellowForce and Owela. Data was gathered using maintainer interviews and a web survey for members. The results show that intellectual challenges and fun are top motivations to participate. Also interest towards innovation, possibility to influence and creativity were regarded important. Maintainers stated that being in touch with interesting companies is one of the members' motivation factors. Yet, the members in cases did not seem to regard gaining professional benefits and enhancing one's career as central motivator.
|Title of host publication||Proceedinds of the 1st ISPIM Innovation Symposium|
|Place of Publication||Singapore|
|Publisher||International Society for Professional Innovation Management ISPIM|
|Publication status||Published - 2008|
|MoE publication type||A4 Article in a conference publication|
|Event||1st ISPIM Innovation Symposium - Managing Innovation in a Connected World - Singapore, Singapore|
Duration: 14 Dec 2008 → 17 Dec 2008
|Conference||1st ISPIM Innovation Symposium - Managing Innovation in a Connected World|
|Abbreviated title||ISPIM 2008|
|Period||14/12/08 → 17/12/08|
- open innovation
- online communities
- case study
Antikainen, M., & Väätäjä, H. (2008). "Innovating Is Fun": Motivations to Participate in Online Open Innovation Communities. In Proceedinds of the 1st ISPIM Innovation Symposium International Society for Professional Innovation Management ISPIM.