Abstract
Online open innovation communities offer customers an
environment where they can participate in companies'
product and service development. In aim to attract and to
commit customers to participate in those communities it
is important to understand their motivations to
participate. In this empirical case study we focus on
exploring and understanding users' motivations to
participate in online open innovation communities. The
study focuses on three online open innovation
communities: CrowdSpirit, FellowForce and Owela. Data was
gathered using maintainer interviews and a web survey for
members. The results show that intellectual challenges
and fun are top motivations to participate. Also interest
towards innovation, possibility to influence and
creativity were regarded important. Maintainers stated
that being in touch with interesting companies is one of
the members' motivation factors. Yet, the members in
cases did not seem to regard gaining professional
benefits and enhancing one's career as central motivator.
| Original language | English |
|---|---|
| Title of host publication | Proceedinds of the 1st ISPIM Innovation Symposium |
| Place of Publication | Singapore |
| Publisher | International Society for Professional Innovation Management ISPIM |
| ISBN (Print) | 978-952-214-665-6 |
| Publication status | Published - 2008 |
| MoE publication type | A4 Article in a conference publication |
| Event | 1st ISPIM Innovation Symposium - Managing Innovation in a Connected World - Singapore, Singapore Duration: 14 Dec 2008 → 17 Dec 2008 |
Conference
| Conference | 1st ISPIM Innovation Symposium - Managing Innovation in a Connected World |
|---|---|
| Abbreviated title | ISPIM 2008 |
| Country/Territory | Singapore |
| City | Singapore |
| Period | 14/12/08 → 17/12/08 |
Keywords
- open innovation
- online communities
- intermediaries
- motivation
- rewarding
- collaboration
- case study
