Abstract
This paper is based on recent development in the area of
the role of customers and customer needs in innovation.
It reflects the customer theme against the challenge of
managing steady state innovation and discontinuous
innovation. It draws insight from an action research
study of an ambitious company that wanted to become more
customer-oriented and innovative and simultaneously
acquire new uncontested markets through a new business
model. Finally the paper discusses some possible future
directions of innovation research based on the ideas of
value co-creation.
Original language | English |
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Title of host publication | Proceedings of the 10th International CINet Conference |
Subtitle of host publication | Enhancing the Innovation Environment |
Publisher | Continuous Innovation Network (CINet) |
Pages | 536-542 |
ISBN (Print) | 978-90-77360-12-5 |
Publication status | Published - 2009 |
MoE publication type | A4 Article in a conference publication |
Event | 10th International CINet Conference : Enhancing the Innovation Environment - Brisbane, Australia Duration: 6 Sept 2009 → 8 Sept 2009 |
Conference
Conference | 10th International CINet Conference |
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Country/Territory | Australia |
City | Brisbane |
Period | 6/09/09 → 8/09/09 |