Innovating with Customers within Steady State and Discontinuities: The Challenge of Creating Out-of-the-Box Knowledge about Customer Needs

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    This paper is based on recent development in the area of the role of customers and customer needs in innovation. It reflects the customer theme against the challenge of managing steady state innovation and discontinuous innovation. It draws insight from an action research study of an ambitious company that wanted to become more customer-oriented and innovative and simultaneously acquire new uncontested markets through a new business model. Finally the paper discusses some possible future directions of innovation research based on the ideas of value co-creation.
    Original languageEnglish
    Title of host publicationProceedings of the 10th International CINet Conference
    Subtitle of host publicationEnhancing the Innovation Environment
    Pages536-542
    Publication statusPublished - 2009
    MoE publication typeA4 Article in a conference publication
    Event10th International CINet Conference : Enhancing the Innovation Environment - Brisbane, Australia
    Duration: 6 Sep 20098 Sep 2009

    Conference

    Conference10th International CINet Conference
    CountryAustralia
    CityBrisbane
    Period6/09/098/09/09

    Fingerprint Dive into the research topics of 'Innovating with Customers within Steady State and Discontinuities: The Challenge of Creating Out-of-the-Box Knowledge about Customer Needs'. Together they form a unique fingerprint.

  • Cite this

    Korhonen, H. (2009). Innovating with Customers within Steady State and Discontinuities: The Challenge of Creating Out-of-the-Box Knowledge about Customer Needs. In Proceedings of the 10th International CINet Conference: Enhancing the Innovation Environment (pp. 536-542)