Abstract
While pursuing innovations and higher profits, firms struggle with the growing challenge of planning successful innovation activity for today, let alone for tomorrow. In order to determine the innovative actions of tomorrow, companies try to monitor the external, as well as the internal changes of their business and predict them. Individual innovations, in turn, are answers for the monitoring and prescribed in the innovation activity plan, that is, innovation strategy. Since innovation is no option nowadays, but more of an imperative, it is necessary to comprehend the relation that innovation and technological development have to the changes in firm’s internal and external circumstances. By understanding this linkage, organizations can be more capable in steering their innovation strategy and creating successful innovations.
| Original language | English |
|---|---|
| Title of host publication | Changes in Innovation |
| Subtitle of host publication | Towards an Improved Understanding of Economic Renewal |
| Editors | Jani Saarinen, Nina Rilla |
| Place of Publication | New York |
| Publisher | Palgrave Macmillan |
| Chapter | 6 |
| Pages | 93-114 |
| ISBN (Electronic) | 978-0-230-24862-5 |
| ISBN (Print) | 978-1-349-36717-7 |
| DOIs | |
| Publication status | Published - 2009 |
| MoE publication type | A3 Part of a book or another research book |
Keywords
- Innovation
- strategic position
- innovation strategy
- SWOT
