Integration of planning and execution in service innovation

Jaakko Siltaloppi, Marja Toivonen

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)


The purpose of this article is to elaborate two activities included in innovation: planning and execution. We use four dimensions - decision making, organization, process, and external interaction - as the analytical framework. Building on five empirical case studies in the Finnish residential sector, the article identifies various approaches to integrating planning and execution during the development process. Furthermore, the article identifies four integrative mechanisms that relate to each of the four analytical dimensions. The key proposition is that the integration between planning and execution is the driving force for innovation, and that the locus of this integration is the practical engagement of actors with specific aims, problems, and means at hand related to the emerging solution. Finally, the article identifies the availability of, or access to, service-provision resources and the customer interface as a key enabler of this integration.
Original languageEnglish
Pages (from-to)197-216
JournalThe Service Industries Journal
Issue number4
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed


  • execution
  • innovation
  • planning
  • service resources
  • customer interface


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