Involving users in service co-creation

Eija Kaasinen, Veikko Ikonen, Kaisa Koskela-Huotari, Marketta Niemelä, Pirjo Näkki

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

The role of users in service design is changing from one of passive research subjects to one of active co-designers and content creators. Users are the best experts in their everyday lives and therefore have great potential as sources of innovation. In this paper, we describe three different co-creation approaches that facilitate involving users in service innovations: the Owela (Open Web Lab) online co-creation platform, the Ihme innovation showroom and Living Labs. Owela is at its best in early ideation and concept design. Ihme is at its best when people can look at and experience physical demos or proofs of concepts. Living Labs enter the picture when the service already exists and is developed further during use. With all three co-creation approaches, direct designer-user interaction turns the designer's mindset from technical features to user experience. This facilitates the design of services that are better accepted by users and more successful on the market.

Original languageEnglish
Title of host publicationVTT Symposium on Service Innovation
PublisherVTT Technical Research Centre of Finland
Pages161-171
Number of pages11
ISBN (Electronic)978-951-38-7607-4
ISBN (Print)978-951-38-7606-7
Publication statusPublished - 1 Dec 2011
MoE publication typeNot Eligible
EventVTT Symposium on Service Innovation - Espoo, Finland
Duration: 18 Aug 201118 Aug 2011

Publication series

SeriesVTT Symposium
Number271
ISSN0357-9387

Conference

ConferenceVTT Symposium on Service Innovation
CountryFinland
CityEspoo
Period18/08/1118/08/11

Fingerprint

Innovation

Cite this

Kaasinen, E., Ikonen, V., Koskela-Huotari, K., Niemelä, M., & Näkki, P. (2011). Involving users in service co-creation. In VTT Symposium on Service Innovation (pp. 161-171). VTT Technical Research Centre of Finland. VTT Symposium, No. 271
Kaasinen, Eija ; Ikonen, Veikko ; Koskela-Huotari, Kaisa ; Niemelä, Marketta ; Näkki, Pirjo. / Involving users in service co-creation. VTT Symposium on Service Innovation. VTT Technical Research Centre of Finland, 2011. pp. 161-171 (VTT Symposium; No. 271).
@inproceedings{5735de991cd44a05a1d1feef2e152158,
title = "Involving users in service co-creation",
abstract = "The role of users in service design is changing from one of passive research subjects to one of active co-designers and content creators. Users are the best experts in their everyday lives and therefore have great potential as sources of innovation. In this paper, we describe three different co-creation approaches that facilitate involving users in service innovations: the Owela (Open Web Lab) online co-creation platform, the Ihme innovation showroom and Living Labs. Owela is at its best in early ideation and concept design. Ihme is at its best when people can look at and experience physical demos or proofs of concepts. Living Labs enter the picture when the service already exists and is developed further during use. With all three co-creation approaches, direct designer-user interaction turns the designer's mindset from technical features to user experience. This facilitates the design of services that are better accepted by users and more successful on the market.",
author = "Eija Kaasinen and Veikko Ikonen and Kaisa Koskela-Huotari and Marketta Niemel{\"a} and Pirjo N{\"a}kki",
year = "2011",
month = "12",
day = "1",
language = "English",
isbn = "978-951-38-7606-7",
series = "VTT Symposium",
publisher = "VTT Technical Research Centre of Finland",
number = "271",
pages = "161--171",
booktitle = "VTT Symposium on Service Innovation",
address = "Finland",

}

Kaasinen, E, Ikonen, V, Koskela-Huotari, K, Niemelä, M & Näkki, P 2011, Involving users in service co-creation. in VTT Symposium on Service Innovation. VTT Technical Research Centre of Finland, VTT Symposium, no. 271, pp. 161-171, VTT Symposium on Service Innovation, Espoo, Finland, 18/08/11.

Involving users in service co-creation. / Kaasinen, Eija; Ikonen, Veikko; Koskela-Huotari, Kaisa; Niemelä, Marketta; Näkki, Pirjo.

VTT Symposium on Service Innovation. VTT Technical Research Centre of Finland, 2011. p. 161-171 (VTT Symposium; No. 271).

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

TY - GEN

T1 - Involving users in service co-creation

AU - Kaasinen, Eija

AU - Ikonen, Veikko

AU - Koskela-Huotari, Kaisa

AU - Niemelä, Marketta

AU - Näkki, Pirjo

PY - 2011/12/1

Y1 - 2011/12/1

N2 - The role of users in service design is changing from one of passive research subjects to one of active co-designers and content creators. Users are the best experts in their everyday lives and therefore have great potential as sources of innovation. In this paper, we describe three different co-creation approaches that facilitate involving users in service innovations: the Owela (Open Web Lab) online co-creation platform, the Ihme innovation showroom and Living Labs. Owela is at its best in early ideation and concept design. Ihme is at its best when people can look at and experience physical demos or proofs of concepts. Living Labs enter the picture when the service already exists and is developed further during use. With all three co-creation approaches, direct designer-user interaction turns the designer's mindset from technical features to user experience. This facilitates the design of services that are better accepted by users and more successful on the market.

AB - The role of users in service design is changing from one of passive research subjects to one of active co-designers and content creators. Users are the best experts in their everyday lives and therefore have great potential as sources of innovation. In this paper, we describe three different co-creation approaches that facilitate involving users in service innovations: the Owela (Open Web Lab) online co-creation platform, the Ihme innovation showroom and Living Labs. Owela is at its best in early ideation and concept design. Ihme is at its best when people can look at and experience physical demos or proofs of concepts. Living Labs enter the picture when the service already exists and is developed further during use. With all three co-creation approaches, direct designer-user interaction turns the designer's mindset from technical features to user experience. This facilitates the design of services that are better accepted by users and more successful on the market.

UR - http://www.scopus.com/inward/record.url?scp=84856637946&partnerID=8YFLogxK

M3 - Conference article in proceedings

AN - SCOPUS:84856637946

SN - 978-951-38-7606-7

T3 - VTT Symposium

SP - 161

EP - 171

BT - VTT Symposium on Service Innovation

PB - VTT Technical Research Centre of Finland

ER -

Kaasinen E, Ikonen V, Koskela-Huotari K, Niemelä M, Näkki P. Involving users in service co-creation. In VTT Symposium on Service Innovation. VTT Technical Research Centre of Finland. 2011. p. 161-171. (VTT Symposium; No. 271).